A data profile of the people who buy, follow and care about Efficient energy use in Netherlands — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 2,039,007 people in Netherlands.
The average Efficient energy use fan in Netherlands is 42.8 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Solar power, Energy conservation, Renewable energy, with strongest over-indexing on Solar power (19.74× the country average).
Demographically, the Efficient energy use audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Efficient energy use fan in Netherlands is balanced, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Efficient energy use profile in Netherlands.
54.4% are female, 45.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.8 |
| Estimated audience size | 2,039,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Efficient energy use audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
Where the Efficient energy use audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.22× | |
| 02 | Flevoland | ~60K | 1.05× | |
| 03 | Drenthe | ~70K | 1.04× | |
| 04 | Friesland | ~80K | 1.01× | |
| 05 | Groningen | ~70K | 1.00× | |
| 06 | Utrecht | ~200K | 0.97× | |
| 07 | Overijssel | ~100K | 0.97× | |
| 08 | Limburg | ~100K | 0.97× | |
| 09 | Zuid-Holland | ~500K | 0.96× | |
| 10 | North Brabant | ~300K | 0.94× | |
| 11 | Gelderland | ~200K | 0.94× |
The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy conservation | Home & Garden | 32.03× | ||
| 02 | Central heating | Home & Garden | 21.54× | ||
| 03 | Solar power | Home & Garden | 19.74× | ||
| 04 | Heat pump | Home & Garden | 16.03× | ||
| 05 | Boiler | Home & Garden | 13.58× | ||
| 06 | Air Miles | Travel & Leisure | 11.07× | ||
| 07 | Renewable energy | Business & Career | 9.83× | ||
| 08 | Loyalty program | Shopping | 9.71× | ||
| 09 | Photovoltaic system | Home & Garden | 8.05× | ||
| 10 | Sustainable energy | Home & Garden | 7.19× | ||
| 11 | Thermal insulation | Home & Garden | 7.19× | ||
| 12 | Solar panel | Home & Garden | 6.72× | ||
| 13 | Electricity generation | Home & Garden | 6.40× | ||
| 14 | HVAC | Home & Garden | 5.71× | ||
| 15 | Home automation | Technology & Electronics | 4.32× | ||
| 16 | Solar energy | Home & Garden | 3.74× | ||
| 17 | Hornbach | Shopping | 1.90× | ||
| 18 | ABN AMRO | Business & Career | 1.90× | ||
| 19 | Google Maps | Internet & Social Media | 1.76× | ||
| 20 | Movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.82× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Sustainability | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 1.03× |
Efficient energy use has an estimated audience of 2,039,007 people in Netherlands, concentrated in North Holland and Zuid-Holland.
54.4% of Efficient energy use fans are female, 45.6% are male, with an average age of 42.8 years.
Efficient energy use fans show strongest brand affinity for Solar power (19.74×), Energy conservation (32.03×), and Renewable energy (9.83×) over the country average.
Efficient energy use fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Efficient energy use itself, the audience over-indexes on Energy conservation (32.03×), Renewable energy (9.83×), Central heating (21.54×), and Heat pump (16.03×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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