A data profile of the people who buy, follow and care about Lawn in Ireland — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 701,204 people in Ireland.
Lawn has an estimated audience of 701,204 people in Ireland. 56.7% are female, 43.3% are male, average age 42.8. Top brand affinities: Lawn mower, Harvey Norman, Fertilizer, Do it yourself (DIY), Renewable energy.
Top brand affinities include Lawn mower, Harvey Norman, Fertilizer, with strongest over-indexing on Lawn mower (4.17× the country average).
Demographically, the Lawn audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Lawn fan in Ireland is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Ireland.
56.7% are female, 43.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.8 |
| Estimated audience size | 701,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Lawn audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 4.17× | ||
| 02 | Malta | Travel & Leisure | 3.66× | ||
| 03 | Fertilizer | Home & Garden | 3.00× | ||
| 04 | Solar power | Home & Garden | 2.58× | ||
| 05 | Photovoltaics | Home & Garden | 2.40× | ||
| 06 | Hardware store | Home & Garden | 2.36× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.26× | ||
| 08 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 09 | LED lamp | Home & Garden | 2.09× | ||
| 10 | Renewable energy | Business & Career | 2.07× | ||
| 11 | Sustainable energy | Home & Garden | 2.04× | ||
| 12 | Solar energy | Home & Garden | 1.95× | ||
| 13 | Garden centre | Home & Garden | 1.85× | ||
| 14 | Used car | Cars & Mobility | 1.77× | ||
| 15 | Garden furniture | Home & Garden | 1.75× | ||
| 16 | SUVs | Cars & Mobility | 1.67× | ||
| 17 | Harvey Norman | Shopping | 1.56× | ||
| 18 | Life insurance | Business & Career | 1.54× | ||
| 19 | B&Q | Shopping | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.72× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Urban Lifestyle | OPEN | 0.70× | |
| Extroversion | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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