A data profile of the people who buy, follow and care about Harvey Norman in Ireland — modelled from more than twelve digital signal sources. Harvey Norman has an estimated audience of 2,011,473 people in Ireland.
Harvey Norman has an estimated audience of 2,011,473 people in Ireland. 65.9% are female, 34.1% are male, average age 38.9. Top brand affinities: Manchester United F.C., Rory McIlroy, Tesco, Sports Direct, Munster Rugby.
Top brand affinities include Manchester United F.C., Rory McIlroy, Tesco, with strongest over-indexing on Manchester United F.C. (1.59× the country average).
Demographically, the Harvey Norman audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Harvey Norman fan in Ireland is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Harvey Norman profile in Ireland.
65.9% are female, 34.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 38.9 |
| Estimated audience size | 2,011,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Harvey Norman audience comes from Ireland.
| Country | Share |
|---|---|
| Australia | 59.0% |
| Ireland | 14.6% |
| United Kingdom | 9.2% |
The strongest cross-interests of the Harvey Norman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr Price / MRP | Brand | 1.97× | ||
| 02 | rugby | Sports | 1.89× | ||
| 03 | Munster Rugby | Sports | 1.84× | ||
| 04 | Rory McIlroy | Sports | 1.80× | ||
| 05 | B&Q | Shopping | 1.80× | ||
| 06 | Rugby union | Sports | 1.78× | ||
| 07 | Ornamental plant | Home & Garden | 1.76× | ||
| 08 | Plant nursery | Home & Garden | 1.76× | ||
| 09 | Rugby league | Sports | 1.70× | ||
| 10 | Primark | Shopping | 1.65× | ||
| 11 | Hurling | Sports | 1.64× | ||
| 12 | JD Sports | Shopping | 1.61× | ||
| 13 | Manchester United F.C. | Sports | 1.59× | ||
| 14 | Staycation | Home & Garden | 1.57× | ||
| 15 | Life Style Sports | Shopping | 1.56× | ||
| 16 | Sports Direct | Fashion & Accessoires | 1.55× | ||
| 17 | Dog breed | Pets & Animals | 1.55× | ||
| 18 | Tesco | Shopping | 1.53× | ||
| 19 | Leinster Rugby | Sports | 1.51× | ||
| 20 | Liverpool F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Patriotism | CONSERVATISM | 1.72× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 1.04× | |
| Social Media Usage | JOY | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Harvey Norman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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