A data profile of the people who buy, follow and care about Liverpool F.C. in Ireland — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,066,011 people in Ireland.
Liverpool F.C. has an estimated audience of 1,066,011 people in Ireland. 33.2% are female, 66.8% are male, average age 36.8. Top brand affinities: Boylesports, Manchester United F.C., Manchester City F.C., FIFA World Cup, Premier League.
Top brand affinities include Boylesports, Manchester United F.C., Manchester City F.C., with strongest over-indexing on Boylesports (1.67× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Liverpool F.C. fan in Ireland is more male, around 36.8 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the Liverpool F.C. profile in Ireland.
33.2% are female, 66.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 36.8 |
| Estimated audience size | 1,066,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Liverpool F.C. audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.62× | ||
| 02 | Juventus F.C. | Sports | 3.11× | ||
| 03 | FIFA World Cup | Sports | 2.60× | ||
| 04 | FC Bayern Munich | Sports | 2.41× | ||
| 05 | UEFA Champions League | Sports | 2.40× | ||
| 06 | Real Madrid C.F. | Sports | 2.24× | ||
| 07 | Evan Ferguson | Sports | 2.22× | ||
| 08 | Cristiano Ronaldo | Sports | 2.20× | ||
| 09 | Premier League | Sports | 2.12× | ||
| 10 | Arsenal F.C. | Sports | 2.06× | ||
| 11 | UEFA Europa League | Sports | 2.04× | ||
| 12 | Roy Keane | Sports | 1.94× | ||
| 13 | Aston Villa F.C. | Sports | 1.90× | ||
| 14 | Manchester United F.C. | Sports | 1.85× | ||
| 15 | Chelsea F.C. | Sports | 1.85× | ||
| 16 | FC Barcelona | Sports | 1.72× | ||
| 17 | Boylesports | Games | 1.67× | ||
| 18 | RTÉ Sport | Sports | 1.67× | ||
| 19 | Bet365 | Games | 1.63× | ||
| 20 | Rory McIlroy | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Design Affinity | PREMIUM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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