Rascasse Audience Intelligence

Rugby league Audience in Ireland

A data profile of the people who buy, follow and care about Rugby league in Ireland — modelled from more than twelve digital signal sources. Rugby league has an estimated audience of 1,101,161 people in Ireland.

Rugby league has an estimated audience of 1,101,161 people in Ireland. 43.9% are female, 56.1% are male, average age 40.4.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Rugby league profile in Ireland.

Audience size
1.1M
in Ireland
Gender
43.9%
56.1% male
Age
40.4
average years
Country rank
#310
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby league fans

43.9% are female, 56.1% are male, average age 40.4.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Rugby league audience in Ireland
MetricValue
Female43.9%
Male56.1%
Average age40.4
Estimated audience size1,101,161
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Rugby league audience in Ireland
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Rugby league audience comes from Ireland.

Worldwide audience distribution share by country for Rugby league
CountryShare
United States34.3%
United Kingdom8.0%
Australia5.6%
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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