A data profile of the people who buy, follow and care about rugby in Ireland — modelled from more than twelve digital signal sources. rugby has an estimated audience of 667,847 people in Ireland.
rugby has an estimated audience of 667,847 people in Ireland. 49.3% are female, 50.7% are male, average age 35.4. Top brand affinities: Harvey Norman, Rugby World Cup, FIFA World Cup, UEFA Champions League, Manchester City F.C..
Top brand affinities include Harvey Norman, Rugby World Cup, FIFA World Cup, with strongest over-indexing on Harvey Norman (1.89× the country average).
Demographically, the rugby audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical rugby fan in Ireland is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harvey Norman.
The key figures that characterise the rugby profile in Ireland.
49.3% are female, 50.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.4 |
| Estimated audience size | 667,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide rugby audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 11.9% |
| France | 9.7% |
The strongest cross-interests of the rugby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rugby World Cup | Sports | 2.83× | ||
| 02 | Masters Tournament | Sports | 2.20× | ||
| 03 | Ryder Cup | Sports | 2.10× | ||
| 04 | Rottweiler | Pets & Animals | 2.01× | ||
| 05 | French Bulldog | Pets & Animals | 1.95× | ||
| 06 | Harvey Norman | Shopping | 1.89× | ||
| 07 | Dachshund | Pets & Animals | 1.89× | ||
| 08 | UEFA Europa League | Sports | 1.84× | ||
| 09 | Folic acid | Health | 1.84× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 1.82× | ||
| 11 | Gymnastics | Sports | 1.79× | ||
| 12 | House of Fraser | Fashion & Accessoires | 1.75× | ||
| 13 | PGA Tour | Sports | 1.70× | ||
| 14 | Manchester City F.C. | Sports | 1.68× | ||
| 15 | Aston Villa F.C. | Sports | 1.62× | ||
| 16 | FIFA World Cup | Sports | 1.61× | ||
| 17 | B&Q | Shopping | 1.61× | ||
| 18 | UEFA Champions League | Sports | 1.60× | ||
| 19 | Real Madrid C.F. | Sports | 1.57× | ||
| 20 | Six Nations Championship | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Quality Awareness | PREMIUM | 1.16× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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