A data profile of the people who buy, follow and care about Tesco in Ireland — modelled from more than twelve digital signal sources. Tesco has an estimated audience of 2,923,020 people in Ireland.
Tesco has an estimated audience of 2,923,020 people in Ireland. 69.2% are female, 30.8% are male, average age 41.2. Top brand affinities: Folic acid, COS, House of Fraser, Asda, Wedding planning.
Top brand affinities include Folic acid, COS, House of Fraser, with strongest over-indexing on Folic acid (1.6× the country average).
Demographically, the Tesco audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Tesco fan in Ireland is more female, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Folic acid.
The key figures that characterise the Tesco profile in Ireland.
69.2% are female, 30.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.2 |
| Estimated audience size | 2,923,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Tesco audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| Hungary | 10.1% |
| United States | 7.0% |
The strongest cross-interests of the Tesco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Big C (TV series) | Movies & TV | 1.85× | ||
| 02 | Claudie Pierlot | Fashion & Accessoires | 1.82× | ||
| 03 | COS | Shopping | 1.73× | ||
| 04 | Missguided | Fashion & Accessoires | 1.73× | ||
| 05 | FentyBeauty | Beauty & Wellness | 1.64× | ||
| 06 | Maje | Shopping | 1.62× | ||
| 07 | And Other Stories | Shopping | 1.62× | ||
| 08 | Maybelline | Beauty & Wellness | 1.61× | ||
| 09 | Folic acid | Health | 1.60× | ||
| 10 | Wedding planning | Kids & Family | 1.58× | ||
| 11 | sandro | Fashion & Accessoires | 1.57× | ||
| 12 | Baby toys | Kids & Family | 1.56× | ||
| 13 | Smyths Toys Superstores | Shopping | 1.55× | ||
| 14 | Humanism | Arts & Culture | 1.55× | ||
| 15 | AllSaints | Shopping | 1.54× | ||
| 16 | House of Fraser | Fashion & Accessoires | 1.52× | ||
| 17 | Asda | Shopping | 1.51× | ||
| 18 | CC cream | Beauty & Wellness | 1.50× | ||
| 19 | New Look | Fashion & Accessoires | 1.50× | ||
| 20 | Bridal registry | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Social Media Usage | JOY | 1.02× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.