A data profile of the people who buy, follow and care about Life Style Sports in Ireland — modelled from more than twelve digital signal sources. Life Style Sports has an estimated audience of 1,336,861 people in Ireland.
Life Style Sports has an estimated audience of 1,336,861 people in Ireland. 62.8% are female, 37.2% are male, average age 34.2. Top brand affinities: Sports Direct, Spar (retailer), Harvey Norman, Nike, New Balance.
Top brand affinities include Sports Direct, Spar (retailer), Harvey Norman, with strongest over-indexing on Sports Direct (1.63× the country average).
Demographically, the Life Style Sports audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Life Style Sports fan in Ireland is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports Direct.
The key figures that characterise the Life Style Sports profile in Ireland.
62.8% are female, 37.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 34.2 |
| Estimated audience size | 1,336,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Life Style Sports audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 76.7% |
| United Kingdom | 9.7% |
| United States | 5.6% |
The strongest cross-interests of the Life Style Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 4.02× | ||
| 02 | COS | Shopping | 2.01× | ||
| 03 | Rottweiler | Pets & Animals | 1.97× | ||
| 04 | Spar (retailer) | Shopping | 1.90× | ||
| 05 | New Balance | Fashion & Accessoires | 1.90× | ||
| 06 | French Bulldog | Pets & Animals | 1.88× | ||
| 07 | Folic acid | Health | 1.83× | ||
| 08 | Dachshund | Pets & Animals | 1.83× | ||
| 09 | British Airways | Travel & Leisure | 1.81× | ||
| 10 | UEFA Europa League | Sports | 1.79× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 1.76× | ||
| 12 | House of Fraser | Fashion & Accessoires | 1.74× | ||
| 13 | Nike | Fashion & Accessoires | 1.71× | ||
| 14 | Gymnastics | Sports | 1.71× | ||
| 15 | Gymshark | Sports | 1.69× | ||
| 16 | Sports Direct | Fashion & Accessoires | 1.63× | ||
| 17 | B&Q | Shopping | 1.60× | ||
| 18 | Hair dryer | Beauty & Wellness | 1.60× | ||
| 19 | Kitchenware | Home & Garden | 1.58× | ||
| 20 | Harvey Norman | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Life Style Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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