Rascasse Audience Intelligence

Ryanair Target Market in Ireland

A data profile of the people who buy, follow and care about Ryanair in Ireland — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 6,104,196 people in Ireland.

#1among Airline in Ireland#4among Brand in Ireland#1in Travel & Leisure

Ryanair has an estimated audience of 6,104,196 people in Ireland. 64.8% are female, 35.2% are male, average age 43.5. Top brand affinities: Aer Lingus, Skyscanner, Sun, Booking.com, Resort.

Top brand affinities include Aer Lingus, Skyscanner, Sun, with strongest over-indexing on Aer Lingus (1.83× the country average).

Demographically, the Ryanair audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling.

The typical Ryanair fan in Ireland is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Aer Lingus.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Ryanair profile in Ireland.

Audience size
6.1M
in Ireland
Gender
64.8%♀
35.2% male
Age
43.5
average years
Country rank
#12
Brand in Ireland
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ryanair

64.8% are female, 35.2% are male, average age 43.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Ryanair audience in Ireland
MetricValue
Female64.8%
Male35.2%
Average age43.5
Estimated audience size6,104,196
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Ryanair audience in Ireland
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Ryanair audience comes from Ireland.

Worldwide audience distribution share by country for Ryanair
CountryShare
Italy11.8%
United Kingdom11.7%
Germany11.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryanair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryanair audience
#·InterestCategoryAffinity×
01SkyscannerTravel & Leisure2.00×
02TrivagoTravel & Leisure1.93×
03Travel websiteTravel & Leisure1.86×
04Cassidy TravelTravel & Leisure1.86×
05Aer LingusTravel & Leisure1.83×
06SunTravel & Leisure1.81×
07BaggageFashion & Accessoires1.68×
08Dublin AirportTravel & Leisure1.66×
09Booking.comTravel & Leisure1.65×
10Mr. PriceFashion & Accessoires1.63×
11Travel agencyTravel & Leisure1.62×
12ResortTravel & Leisure1.59×
13AirlineTravel & Leisure1.59×
14Holiday cottageTravel & Leisure1.57×
15TripAdvisorTravel & Leisure1.56×
16StaycationHome & Garden1.53×
17Chain storeShopping1.53×
18Travel technologyTravel & Leisure1.53×
19Bus ÉireannCars & Mobility1.50×
20Causeway BayTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryanair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryanair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.17×
TravellingTHRILL0.97×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryanair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Social Media UsageJOY0.73×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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