A data profile of the people who buy, follow and care about Chain store in Ireland — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 799,706 people in Ireland.
Chain store has an estimated audience of 799,706 people in Ireland. 53.5% are female, 46.5% are male, average age 45.8. Top brand affinities: Ryanair, IKEA, TK Maxx, Supermarket, Desserts.
Top brand affinities include Ryanair, IKEA, TK Maxx, with strongest over-indexing on Ryanair (1.53× the country average).
Demographically, the Chain store audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Chain store fan in Ireland is balanced, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Chain store profile in Ireland.
53.5% are female, 46.5% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.8 |
| Estimated audience size | 799,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 32% |
of the worldwide Chain store audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
The strongest cross-interests of the Chain store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.23× | ||
| 02 | TK Maxx | Shopping | 2.17× | ||
| 03 | Microwave oven | Home & Garden | 2.03× | ||
| 04 | Convenience store | Food & Beverages | 1.98× | ||
| 05 | Cappuccino | Food & Beverages | 1.92× | ||
| 06 | Zoo | Kids & Family | 1.91× | ||
| 07 | Supermarket | Shopping | 1.84× | ||
| 08 | Crossword | Games | 1.84× | ||
| 09 | Trivago | Travel & Leisure | 1.82× | ||
| 10 | Waxing | Beauty & Wellness | 1.74× | ||
| 11 | Department store | Shopping | 1.70× | ||
| 12 | IKEA | Home & Garden | 1.64× | ||
| 13 | Dinner | Food & Beverages | 1.60× | ||
| 14 | Garden centre | Home & Garden | 1.59× | ||
| 15 | Desserts | Food & Beverages | 1.56× | ||
| 16 | Walking | Sports | 1.55× | ||
| 17 | Circle K | Shopping | 1.54× | ||
| 18 | Ryanair | Travel & Leisure | 1.53× | ||
| 19 | Weather | Home & Garden | 1.51× | ||
| 20 | Massage | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Community Orientation | OPEN | 1.52× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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