A data profile of the people who buy, follow and care about Department store in Ireland — modelled from more than twelve digital signal sources. Department store has an estimated audience of 800,809 people in Ireland.
Department store has an estimated audience of 800,809 people in Ireland. 78.8% are female, 21.2% are male, average age 43.3. Top brand affinities: Dunnes Stores, Arnotts (Ireland), IKEA, House of Fraser, River Island.
Top brand affinities include Dunnes Stores, Arnotts (Ireland), IKEA, with strongest over-indexing on Dunnes Stores (1.68× the country average).
Demographically, the Department store audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Department store fan in Ireland is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the Department store profile in Ireland.
78.8% are female, 21.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 43.3 |
| Estimated audience size | 800,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Department store audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of Fraser | Fashion & Accessoires | 3.37× | ||
| 02 | Debenhams | Fashion & Accessoires | 2.68× | ||
| 03 | Arnotts (Ireland) | Shopping | 2.62× | ||
| 04 | Causeway Bay | Travel & Leisure | 2.01× | ||
| 05 | River Island | Fashion & Accessoires | 1.81× | ||
| 06 | TK Maxx | Shopping | 1.79× | ||
| 07 | Property finder | Home & Garden | 1.79× | ||
| 08 | Knitting | Home & Garden | 1.74× | ||
| 09 | IKEA | Home & Garden | 1.72× | ||
| 10 | Starter home | Home & Garden | 1.69× | ||
| 11 | Dunnes Stores | Shopping | 1.68× | ||
| 12 | Zara | Shopping | 1.66× | ||
| 13 | Industrial design | Business & Career | 1.65× | ||
| 14 | Primark | Shopping | 1.62× | ||
| 15 | Chair | Home & Garden | 1.59× | ||
| 16 | Refrigerator | Home & Garden | 1.58× | ||
| 17 | H&M | Shopping | 1.56× | ||
| 18 | Resort | Travel & Leisure | 1.56× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Bed | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Travelling | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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