A data profile of the people who buy, follow and care about Department store in Netherlands — modelled from more than twelve digital signal sources. Department store has an estimated audience of 1,718,055 people in Netherlands.
The average Department store fan in Netherlands is 42.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include De Bijenkorf, Zara, Omoda, with strongest over-indexing on De Bijenkorf (2.87× the country average).
Demographically, the Department store audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Department store fan in Netherlands is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for De Bijenkorf.
The key figures that characterise the Department store profile in Netherlands.
67.7% are female, 32.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.8 |
| Estimated audience size | 1,718,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Department store audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 3.22× | |
| 02 | Zuid-Holland | ~500K | 1.25× | |
| 03 | Limburg | ~100K | 0.98× | |
| 04 | North Brabant | ~300K | 0.94× | |
| 05 | Flevoland | ~50K | 0.94× | |
| 06 | Groningen | ~50K | 0.92× | |
| 07 | Utrecht | ~100K | 0.91× | |
| 08 | Drenthe | ~50K | 0.91× | |
| 09 | Zeeland | ~30K | 0.91× | |
| 10 | Friesland | ~60K | 0.90× | |
| 11 | Overijssel | ~100K | 0.89× | |
| 12 | Gelderland | ~200K | 0.85× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 3.49× | ||
| 02 | Ted Baker | Fashion & Accessoires | 3.02× | ||
| 03 | De Bijenkorf | Shopping | 2.87× | ||
| 04 | Omoda | Shopping | 1.95× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 1.94× | ||
| 06 | Loods 5 | Home & Garden | 1.90× | ||
| 07 | Stradivarius | Shopping | 1.84× | ||
| 08 | Landscape design | Business & Career | 1.80× | ||
| 09 | WE Fashion | Fashion & Accessoires | 1.78× | ||
| 10 | Houseplant | Home & Garden | 1.76× | ||
| 11 | Loavies | Fashion & Accessoires | 1.75× | ||
| 12 | Shoeby | Shopping | 1.69× | ||
| 13 | Famke Janssen | Fashion & Accessoires | 1.62× | ||
| 14 | Danish design | Home & Garden | 1.58× | ||
| 15 | Zara | Shopping | 1.57× | ||
| 16 | Organic product | Food & Beverages | 1.57× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.56× | ||
| 18 | Tommy Hilfiger | Fashion & Accessoires | 1.55× | ||
| 19 | Child development | Business & Career | 1.53× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Need for Security | CONSERVATISM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 1.11× |
Department store has an estimated audience of 1,718,055 people in Netherlands, concentrated in North Holland and Zuid-Holland.
67.7% of Department store fans are female, 32.3% are male, with an average age of 42.8 years.
Department store fans show strongest brand affinity for De Bijenkorf (2.87×), Zara (1.57×), and Omoda (1.95×) over the country average.
Department store fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Zara (1.57×), Omoda (1.95×), Loavies (1.75×), and WE Fashion (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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