Rascasse Audience Intelligence

Parties Audience in Netherlands

A data profile of the people who buy, follow and care about Parties in Netherlands — modelled from more than twelve digital signal sources. Parties has an estimated audience of 3,768,658 people in Netherlands.

#1among Touchpoint in Netherlands#9in Music & Radio

The average Parties fan in Netherlands is 43.0 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Family, Belgium, Concerts, with strongest over-indexing on Family (1.52× the country average).

Demographically, the Parties audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Parties fan in Netherlands is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Family.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Parties profile in Netherlands.

Audience size
3.8M
in Netherlands
Gender
55.9%♀
44.1% male
Age
43.0
average years
Country rank
#193
Touchpoint in Netherlands
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parties fans

55.9% are female, 44.1% are male, average age 43.0.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Parties audience in Netherlands
MetricValue
Female55.9%
Male44.1%
Average age43.0
Estimated audience size3,768,658
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Parties audience in Netherlands
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Parties audience comes from Netherlands.

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parties audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Parties fans by region: top regions in Netherlands
#RegionReachAffinity×
01Gelderland~600K1.22×
02North Holland~800K1.16×
03Overijssel~300K1.16×
04Zuid-Holland~1M1.11×
05North Brabant~600K1.07×
06Drenthe~100K1.00×
07Limburg~300K0.99×
08Zeeland~70K0.91×
09Utrecht~300K0.90×
10Flevoland~90K0.90×
11Friesland~100K0.88×
12Groningen~100K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parties audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parties audience
#·InterestCategoryAffinity×
01WalkingSports1.88×
02ConcertsMusic & Radio1.79×
03TattoosFashion & Accessoires1.78×
04WeddingsKids & Family1.76×
05BarsTravel & Leisure1.75×
06Marco BorsatoMusic & Radio1.72×
07BelgiumTravel & Leisure1.70×
08SpasBeauty & Wellness1.70×
09dumpert.nlMovies & TV1.69×
10EtosHealth1.60×
11HappinessHealth1.59×
12ToysGames1.59×
13ZiggoTechnology & Electronics1.57×
14KitchenHome & Garden1.56×
15FamilyKids & Family1.52×
16CanadaTravel & Leisure1.52×
17PsychologyBusiness & Career1.52×
18EducationBusiness & Career1.52×
19ABN AMROBusiness & Career1.51×
20VacationsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parties audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parties audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Risk AppetiteTHRILL1.33×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parties audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
CreativityOPEN0.88×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parties have in Netherlands?

Parties has an estimated audience of 3,768,658 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Parties fans?

55.9% of Parties fans are female, 44.1% are male, with an average age of 43.0 years.

03

Which brands do Parties fans like most?

Parties fans show strongest brand affinity for Family (1.52×), Belgium (1.7×), and Concerts (1.79×) over the country average.

04

Where do Parties fans live in Netherlands?

Parties fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Parties fans also like?

Beyond Parties itself, the audience over-indexes on Belgium (1.7×), Concerts (1.79×), Canada (1.52×), and Etos (1.6×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Netherlands

See Parties audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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