A data profile of the people who buy, follow and care about Weddings in Netherlands — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 2,551,448 people in Netherlands.
The average Weddings fan in Netherlands is 44.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Instagram, Max Verstappen, with strongest over-indexing on Jumbo (supermarket) (1.93× the country average).
Demographically, the Weddings audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Weddings fan in Netherlands is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Weddings profile in Netherlands.
68.6% are female, 31.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 44.7 |
| Estimated audience size | 2,551,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Weddings audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 1.63× | |
| 02 | North Holland | ~700K | 1.47× | |
| 03 | Flevoland | ~80K | 1.08× | |
| 04 | North Brabant | ~400K | 1.07× | |
| 05 | Gelderland | ~300K | 0.96× | |
| 06 | Limburg | ~200K | 0.95× | |
| 07 | Utrecht | ~200K | 0.93× | |
| 08 | Zeeland | ~50K | 0.93× | |
| 09 | Drenthe | ~70K | 0.90× | |
| 10 | Overijssel | ~200K | 0.88× | |
| 11 | Friesland | ~80K | 0.83× | |
| 12 | Groningen | ~70K | 0.82× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jumbo (supermarket) | Shopping | 1.93× | ||
| 02 | Etos | Health | 1.93× | ||
| 03 | Family | Kids & Family | 1.82× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.75× | ||
| 05 | Hotels | Travel & Leisure | 1.73× | ||
| 06 | Photography | Arts & Culture | 1.70× | ||
| 07 | Shoes | Fashion & Accessoires | 1.70× | ||
| 08 | The Hague | Travel & Leisure | 1.68× | ||
| 09 | HEMA | Shopping | 1.64× | ||
| 10 | Design | Home & Garden | 1.63× | ||
| 11 | Dutch language | Politics & Society | 1.63× | ||
| 12 | Current events | Arts & Culture | 1.62× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Magazines | Literature | 1.60× | ||
| 15 | YouTube | Movies & TV | 1.59× | ||
| 16 | Shopping | Shopping | 1.57× | ||
| 17 | Fitness and wellness | Sports | 1.56× | ||
| 18 | Business | Business & Career | 1.56× | ||
| 19 | Kruidvat | Shopping | 1.55× | ||
| 20 | Max Verstappen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Design Affinity | PREMIUM | 0.96× |
Weddings has an estimated audience of 2,551,448 people in Netherlands, concentrated in Zuid-Holland and North Holland.
68.6% of Weddings fans are female, 31.4% are male, with an average age of 44.7 years.
Weddings fans show strongest brand affinity for Jumbo (supermarket) (1.93×), Instagram (1.6×), and Max Verstappen (1.51×) over the country average.
Weddings fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Instagram (1.6×), Max Verstappen (1.51×), YouTube (1.59×), and Shopping (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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