A data profile of the people who buy, follow and care about Concerts in Netherlands — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 3,669,212 people in Netherlands.
The average Concerts fan in Netherlands is 44.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Toto (band), Max Verstappen, YouTube, with strongest over-indexing on Toto (band) (1.98× the country average).
Demographically, the Concerts audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Concerts fan in Netherlands is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Toto (band).
The key figures that characterise the Concerts profile in Netherlands.
54.9% are female, 45.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.2 |
| Estimated audience size | 3,669,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Concerts audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~700K | 1.19× | |
| 02 | Gelderland | ~500K | 1.16× | |
| 03 | Zuid-Holland | ~1M | 1.14× | |
| 04 | North Holland | ~800K | 1.13× | |
| 05 | Overijssel | ~300K | 1.01× | |
| 06 | Utrecht | ~300K | 0.99× | |
| 07 | Flevoland | ~100K | 0.98× | |
| 08 | Limburg | ~200K | 0.97× | |
| 09 | Drenthe | ~100K | 0.90× | |
| 10 | Friesland | ~100K | 0.89× | |
| 11 | Groningen | ~100K | 0.77× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COTTON CLUB | Music & Radio | 2.61× | ||
| 02 | Rock music | Music & Radio | 2.04× | ||
| 03 | Toto (band) | Music & Radio | 1.98× | ||
| 04 | Pop music | Music & Radio | 1.91× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.63× | ||
| 06 | Current events | Arts & Culture | 1.63× | ||
| 07 | Hotels | Travel & Leisure | 1.63× | ||
| 08 | Soccer | Sports | 1.60× | ||
| 09 | Nature | Home & Garden | 1.60× | ||
| 10 | Dutch language | Politics & Society | 1.58× | ||
| 11 | Social media | Business & Career | 1.57× | ||
| 12 | YouTube | Movies & TV | 1.56× | ||
| 13 | Magazines | Literature | 1.56× | ||
| 14 | Max Verstappen | Sports | 1.55× | ||
| 15 | The Hague | Travel & Leisure | 1.55× | ||
| 16 | Physical fitness | Sports | 1.55× | ||
| 17 | Beauty | Beauty & Wellness | 1.53× | ||
| 18 | Fitness and wellness | Sports | 1.53× | ||
| 19 | Photography | Arts & Culture | 1.53× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Individualism | JOY | 0.71× | |
| Sustainability | BALANCE | 0.76× |
Concerts has an estimated audience of 3,669,212 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.9% of Concerts fans are female, 45.1% are male, with an average age of 44.2 years.
Concerts fans show strongest brand affinity for Toto (band) (1.98×), Max Verstappen (1.55×), and YouTube (1.56×) over the country average.
Concerts fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Max Verstappen (1.55×), YouTube (1.56×), Instagram (1.5×), and Jumbo (supermarket) (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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