A data profile of the people who buy, follow and care about Bars in Netherlands — modelled from more than twelve digital signal sources. Bars has an estimated audience of 3,655,194 people in Netherlands.
The average Bars fan in Netherlands is 46.3 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Max Verstappen, Jumbo (supermarket), Instagram, with strongest over-indexing on Max Verstappen (1.67× the country average).
Demographically, the Bars audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bars fan in Netherlands is balanced, around 46.3 years old, with strong Travelling tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Bars profile in Netherlands.
54.6% are female, 45.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 46.3 |
| Estimated audience size | 3,655,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Bars audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 2.74× | |
| 02 | Zuid-Holland | ~1M | 1.15× | |
| 03 | Utrecht | ~300K | 1.07× | |
| 04 | Limburg | ~200K | 0.94× | |
| 05 | Groningen | ~100K | 0.94× | |
| 06 | North Brabant | ~500K | 0.88× | |
| 07 | Zeeland | ~70K | 0.88× | |
| 08 | Gelderland | ~400K | 0.78× | |
| 09 | Overijssel | ~200K | 0.73× | |
| 10 | Friesland | ~100K | 0.70× | |
| 11 | Drenthe | ~70K | 0.63× | |
| 12 | Flevoland | ~60K | 0.61× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jumbo (supermarket) | Shopping | 1.71× | ||
| 02 | Max Verstappen | Sports | 1.67× | ||
| 03 | Rock music | Music & Radio | 1.67× | ||
| 04 | Soccer | Sports | 1.66× | ||
| 05 | Current events | Arts & Culture | 1.65× | ||
| 06 | Social media | Business & Career | 1.65× | ||
| 07 | Hotels | Travel & Leisure | 1.65× | ||
| 08 | Automobiles | Cars & Mobility | 1.57× | ||
| 09 | House | Home & Garden | 1.56× | ||
| 10 | YouTube | Movies & TV | 1.55× | ||
| 11 | Business | Business & Career | 1.55× | ||
| 12 | Nature | Home & Garden | 1.55× | ||
| 13 | Internet & Social Media | 1.54× | |||
| 14 | Magazines | Literature | 1.54× | ||
| 15 | Cooking | Food & Beverages | 1.54× | ||
| 16 | Furniture | Home & Garden | 1.54× | ||
| 17 | Physical fitness | Sports | 1.54× | ||
| 18 | Family | Kids & Family | 1.53× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.52× | ||
| 20 | Beauty | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.17× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Sustainability | BALANCE | 0.73× | |
| Individualism | JOY | 0.73× |
Bars has an estimated audience of 3,655,194 people in Netherlands, concentrated in North Holland and Zuid-Holland.
54.6% of Bars fans are female, 45.4% are male, with an average age of 46.3 years.
Bars fans show strongest brand affinity for Max Verstappen (1.67×), Jumbo (supermarket) (1.71×), and Instagram (1.54×) over the country average.
Bars fans in Netherlands are most concentrated in North Holland (reach ~2M), Zuid-Holland (reach ~1M), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Jumbo (supermarket) (1.71×), Instagram (1.54×), YouTube (1.55×), and Business (1.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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