A data profile of the people who buy, follow and care about Furniture in Netherlands — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 5,840,833 people in Netherlands.
The average Furniture fan in Netherlands is 46.1 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include IKEA, Living room, C&A, with strongest over-indexing on IKEA (1.53× the country average).
Demographically, the Furniture audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Furniture fan in Netherlands is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for IKEA.
The key figures that characterise the Furniture profile in Netherlands.
60.5% are female, 39.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 46.1 |
| Estimated audience size | 5,840,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Furniture audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
Where the Furniture audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.29× | |
| 02 | Zuid-Holland | ~2M | 1.55× | |
| 03 | Flevoland | ~200K | 1.09× | |
| 04 | North Brabant | ~1M | 1.02× | |
| 05 | Limburg | ~400K | 0.99× | |
| 06 | Utrecht | ~400K | 0.98× | |
| 07 | Overijssel | ~400K | 0.86× | |
| 08 | Friesland | ~200K | 0.84× | |
| 09 | Drenthe | ~200K | 0.84× | |
| 10 | Zeeland | ~100K | 0.84× | |
| 11 | Gelderland | ~600K | 0.83× | |
| 12 | Groningen | ~200K | 0.82× |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 1.87× | ||
| 02 | Libelle | Pets & Animals | 1.76× | ||
| 03 | Bonprix | Shopping | 1.76× | ||
| 04 | Ready-to-assemble furniture | Home & Garden | 1.76× | ||
| 05 | Schattige Babykleertjes | Shopping | 1.75× | ||
| 06 | Table (furniture) | Home & Garden | 1.70× | ||
| 07 | Box-spring | Home & Garden | 1.66× | ||
| 08 | Living room | Home & Garden | 1.65× | ||
| 09 | Mattress | Home & Garden | 1.64× | ||
| 10 | Loods 5 | Home & Garden | 1.64× | ||
| 11 | Garden centre | Home & Garden | 1.61× | ||
| 12 | Couch | Home & Garden | 1.61× | ||
| 13 | Dining room | Home & Garden | 1.57× | ||
| 14 | MS Mode | Fashion & Accessoires | 1.55× | ||
| 15 | C&A | Shopping | 1.54× | ||
| 16 | VidaXL | Home & Garden | 1.54× | ||
| 17 | IKEA | Home & Garden | 1.53× | ||
| 18 | JYSK | Home & Garden | 1.53× | ||
| 19 | Leenbakker | Home & Garden | 1.53× | ||
| 20 | Bedding | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.16× | |
| Design Affinity | PREMIUM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Furniture has an estimated audience of 5,840,833 people in Netherlands, concentrated in North Holland and Zuid-Holland.
60.5% of Furniture fans are female, 39.5% are male, with an average age of 46.1 years.
Furniture fans show strongest brand affinity for IKEA (1.53×), Living room (1.65×), and C&A (1.54×) over the country average.
Furniture fans in Netherlands are most concentrated in North Holland (reach ~2.5M), Zuid-Holland (reach ~2M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Furniture itself, the audience over-indexes on Living room (1.65×), C&A (1.54×), Libelle (1.76×), and Garden furniture (1.87×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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