A data profile of the people who buy, follow and care about Bedding in Netherlands — modelled from more than twelve digital signal sources. Bedding has an estimated audience of 1,951,664 people in Netherlands.
Bedding has an estimated audience of 1,951,664 people in Netherlands. 71.4% are female, 28.6% are male, average age 47.8. Top brand affinities: Blanket, Bed sheet, Bedroom furniture, Modern architecture, Jumbo (supermarket).
Top brand affinities include Blanket, Bed sheet, Bedroom furniture, with strongest over-indexing on Blanket (9.71× the country average).
Demographically, the Bedding audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Bedding fan in Netherlands is more female, around 47.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Blanket.
The key figures that characterise the Bedding profile in Netherlands.
71.4% are female, 28.6% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 47.8 |
| Estimated audience size | 1,951,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Bedding audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.4% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Bedding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 9.71× | ||
| 02 | Bed sheet | Home & Garden | 9.71× | ||
| 03 | Bedroom furniture | Home & Garden | 5.54× | ||
| 04 | Box-spring | Home & Garden | 3.82× | ||
| 05 | Modern architecture | Arts & Culture | 3.70× | ||
| 06 | Walking | Sports | 2.43× | ||
| 07 | Etos | Health | 2.31× | ||
| 08 | Primark | Shopping | 1.90× | ||
| 09 | Aldi | Shopping | 1.84× | ||
| 10 | Hornbach | Shopping | 1.83× | ||
| 11 | Lidl | Shopping | 1.77× | ||
| 12 | IKEA | Home & Garden | 1.74× | ||
| 13 | HEMA | Shopping | 1.71× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Family | Kids & Family | 1.66× | ||
| 17 | Bol.com | Shopping | 1.66× | ||
| 18 | ABN AMRO | Business & Career | 1.65× | ||
| 19 | Kruidvat | Shopping | 1.59× | ||
| 20 | Rabobank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Family Orientation | CONSERVATISM | 1.69× | |
| Design Affinity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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