Furniture Audience in Canada
Furniture has an estimated audience of 11,313,368 people in Canada. 57.1% are female, 42.9% are male, average age 43.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Rona, Home repair, Living room, Home Interior Design, Garden furniture.
The average Furniture fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Rona, Home repair, Living room, with strongest over-indexing on Rona (1.67× the country average). Demographically, the Furniture audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Furniture fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.7 |
| Estimated audience size | 11,313,368 |
Audience persona
The typical Furniture fan in Canada is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Rona.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,149,124 | 1.51× |
| British Columbia | 2,858,757 | 1.69× |
| Alberta | 1,958,577 | 1.4× |
| Quebec | 1,381,539 | 0.51× |
| Manitoba | 374,252 | 0.88× |
| Nova Scotia | 307,592 | 0.91× |
| Saskatchewan | 302,778 | 0.84× |
| New Brunswick | 210,288 | 0.81× |
| Newfoundland and Labrador | 134,538 | 0.78× |
| Prince Edward Island | 48,061 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rona | 1.67× | Home & Garden |
| Home repair | 1.58× | Home & Garden |
| Living room | 1.51× | Home & Garden |
| Home Interior Design | 1.84× | Home & Garden |
| Garden furniture | 1.88× | Home & Garden |
| Rexall | 1.56× | Shopping |
| Wayfair | 1.5× | Home & Garden |
| Bedroom furniture | 1.76× | Home & Garden |
| The UPS Store | 1.55× | Shopping |
| Kitchen utensil | 1.67× | Home & Garden |
| Monde de Stars | 1.57× | News |
| 7 Jours | 2.67× | Music & Radio |
| Retirement community | 1.65× | Kids & Family |
| Benjamin Moore | 2.17× | Home & Garden |
| Lowe's | 1.56× | Shopping |
| Penningtons | 1.52× | Fashion & Accessoires |
| Google Photos | 1.53× | Technology & Electronics |
| Drill bit | 1.61× | Home & Garden |
| Bouclair | 1.66× | Shopping |
| Ready-to-assemble furniture | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.71 |
| Career Orientation | POWER | 1.65 |
| Early Adopter Mentality | POWER | 1.6 |
| Urban Lifestyle | OPEN | 1.54 |
| Sports Activity | POWER | 1.18 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
See Furniture audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Furniture have in Canada?
Furniture has an estimated audience of 11,313,368 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Furniture fans?
57.1% of Furniture fans are female, 42.9% are male, with an average age of 43.7 years.
Which brands do Furniture fans like most?
Furniture fans show strongest brand affinity for Rona (1.67×), Home repair (1.58×), and Living room (1.51×) over the country average.
Where do Furniture fans live in Canada?
Furniture fans in Canada are most concentrated in Ontario (reach 7,149,124), British Columbia (reach 2,858,757), and Alberta (reach 1,958,577). These three regions account for the largest share of the active audience.
What other brands do Furniture fans also like?
Beyond Furniture itself, the audience over-indexes on Home repair (1.58×), Living room (1.51×), Home Interior Design (1.84×), and Garden furniture (1.88×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.