A data profile of the people who buy, follow and care about Furniture in Canada — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 11,313,368 people in Canada.
The average Furniture fan in Canada is 43.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Rona, Home repair, Living room, with strongest over-indexing on Rona (1.67× the country average).
Demographically, the Furniture audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Furniture fan in Canada is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Rona.
The key figures that characterise the Furniture profile in Canada.
57.1% are female, 42.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.7 |
| Estimated audience size | 11,313,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Furniture audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
Where the Furniture audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~3M | 1.69× | |
| 02 | Ontario | ~7M | 1.51× | |
| 03 | Alberta | ~2M | 1.40× | |
| 04 | Nova Scotia | ~300K | 0.91× | |
| 05 | Manitoba | ~400K | 0.88× | |
| 06 | Prince Edward Island | ~50K | 0.86× | |
| 07 | Saskatchewan | ~300K | 0.84× | |
| 08 | New Brunswick | ~200K | 0.81× | |
| 09 | Newfoundland and Labrador | ~100K | 0.78× | |
| 10 | Quebec | ~1.5M | 0.51× |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 2.67× | ||
| 02 | Benjamin Moore | Home & Garden | 2.17× | ||
| 03 | Garden furniture | Home & Garden | 1.88× | ||
| 04 | Home Interior Design | Home & Garden | 1.84× | ||
| 05 | Bedroom furniture | Home & Garden | 1.76× | ||
| 06 | stay at home mom | Kids & Family | 1.71× | ||
| 07 | Ready-to-assemble furniture | Home & Garden | 1.69× | ||
| 08 | Rona | Home & Garden | 1.67× | ||
| 09 | Kitchen utensil | Home & Garden | 1.67× | ||
| 10 | Bouclair | Shopping | 1.66× | ||
| 11 | Retirement community | Kids & Family | 1.65× | ||
| 12 | Drill bit | Home & Garden | 1.61× | ||
| 13 | Home repair | Home & Garden | 1.58× | ||
| 14 | Monde de Stars | News | 1.57× | ||
| 15 | Rexall | Shopping | 1.56× | ||
| 16 | The UPS Store | Shopping | 1.55× | ||
| 17 | Google Photos | Technology & Electronics | 1.53× | ||
| 18 | Penningtons | Fashion & Accessoires | 1.52× | ||
| 19 | Living room | Home & Garden | 1.51× | ||
| 20 | Wayfair | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Career Orientation | POWER | 1.65× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.77× |
Furniture has an estimated audience of 11,313,368 people in Canada, concentrated in Ontario and British Columbia.
57.1% of Furniture fans are female, 42.9% are male, with an average age of 43.7 years.
Furniture fans show strongest brand affinity for Rona (1.67×), Home repair (1.58×), and Living room (1.51×) over the country average.
Furniture fans in Canada are most concentrated in Ontario (reach ~7M), British Columbia (reach ~3M), and Alberta (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Furniture itself, the audience over-indexes on Home repair (1.58×), Living room (1.51×), Home Interior Design (1.84×), and Garden furniture (1.88×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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