A data profile of the people who buy, follow and care about Dining room in Netherlands — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 1,584,451 people in Netherlands.
Dining room has an estimated audience of 1,584,451 people in Netherlands. 68.1% are female, 31.9% are male, average age 43.9. Top brand affinities: Shopping and fashion, Valentine's Day, Exfoliation (cosmetology), Love & Sex, Car2Go.
Top brand affinities include Shopping and fashion, Valentine's Day, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (170.31× the country average).
Demographically, the Dining room audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Dining room fan in Netherlands is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Dining room profile in Netherlands.
68.1% are female, 31.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.9 |
| Estimated audience size | 1,584,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Dining room audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 456.30× | ||
| 02 | Valentine's Day | Kids & Family | 376.24× | ||
| 03 | Fiber-optic communication | Technology & Electronics | 363.01× | ||
| 04 | Selfridges | Shopping | 308.49× | ||
| 05 | Love & Sex | Kids & Family | 246.65× | ||
| 06 | Car2Go | Cars & Mobility | 230.71× | ||
| 07 | Shopping and fashion | Shopping | 170.31× | ||
| 08 | Pound cake | Food & Beverages | 24.47× | ||
| 09 | Real estate broker | Home & Garden | 21.03× | ||
| 10 | Game consoles | Technology & Electronics | 18.38× | ||
| 11 | Sustainable products | Politics & Society | 17.25× | ||
| 12 | Atheism | Politics & Society | 12.81× | ||
| 13 | Christmas tree | Kids & Family | 10.81× | ||
| 14 | Blanket | Home & Garden | 8.56× | ||
| 15 | Modern architecture | Arts & Culture | 5.30× | ||
| 16 | Hornbach | Shopping | 2.66× | ||
| 17 | Internet & Social Media | 2.16× | |||
| 18 | IKEA | Home & Garden | 2.04× | ||
| 19 | Aldi | Shopping | 2.01× | ||
| 20 | Jumbo (supermarket) | Shopping | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.72× | |
| DIY Mentality | THRILL | 2.12× | |
| Price Sensitivity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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