A data profile of the people who buy, follow and care about WE Fashion in Netherlands — modelled from more than twelve digital signal sources. WE Fashion has an estimated audience of 1,697,924 people in Netherlands.
The average WE Fashion fan in Netherlands is 41.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Omoda, HEMA, Coolblue, with strongest over-indexing on Omoda (5.72× the country average).
Demographically, the WE Fashion audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical WE Fashion fan in Netherlands is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Omoda.
The key figures that characterise the WE Fashion profile in Netherlands.
84.0% are female, 16.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 84.0% |
| Male | 16.0% |
| Average age | 41.0 |
| Estimated audience size | 1,697,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide WE Fashion audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 14.9% |
| Netherlands | 7.4% |
Where the WE Fashion audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~200K | 1.32× | |
| 02 | Gelderland | ~300K | 1.29× | |
| 03 | North Brabant | ~300K | 1.10× | |
| 04 | Limburg | ~100K | 1.07× | |
| 05 | Friesland | ~70K | 1.05× | |
| 06 | Zuid-Holland | ~400K | 0.95× | |
| 07 | Drenthe | ~50K | 0.95× | |
| 08 | Flevoland | ~40K | 0.89× | |
| 09 | North Holland | ~300K | 0.83× | |
| 10 | Zeeland | ~30K | 0.82× | |
| 11 | Groningen | ~40K | 0.74× |
The strongest cross-interests of the WE Fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burton | Fashion & Accessoires | 13.21× | ||
| 02 | Omoda | Shopping | 5.72× | ||
| 03 | Shoeby | Shopping | 5.66× | ||
| 04 | Famke Janssen | Fashion & Accessoires | 5.07× | ||
| 05 | The Sting | Movies & TV | 5.07× | ||
| 06 | VakantieVeilingen | Travel & Leisure | 3.11× | ||
| 07 | C&A | Shopping | 3.06× | ||
| 08 | MS Mode | Fashion & Accessoires | 3.05× | ||
| 09 | Coolblue | Shopping | 2.82× | ||
| 10 | Etos | Health | 2.78× | ||
| 11 | HEMA | Shopping | 2.68× | ||
| 12 | Dresses | Fashion & Accessoires | 2.35× | ||
| 13 | Bol.com | Shopping | 2.28× | ||
| 14 | Kruidvat | Shopping | 1.96× | ||
| 15 | H&M | Shopping | 1.89× | ||
| 16 | Hornbach | Shopping | 1.86× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.85× | ||
| 18 | Jutta Leerdam | Sports | 1.73× | ||
| 19 | Netherlands | Travel & Leisure | 1.54× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Design Affinity | PREMIUM | 1.57× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Healthy Lifestyle | BALANCE | 1.05× |
WE Fashion's target market in Netherlands covers an estimated 1,697,924 people, concentrated in Zuid-Holland and North Brabant.
84.0% of the WE Fashion audience are female, 16.0% are male, with an average age of 41.0 years.
WE Fashion fans show strongest brand affinity for Omoda (5.72×), HEMA (2.68×), and Coolblue (2.82×) over the country average.
WE Fashion fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond WE Fashion itself, the audience over-indexes on HEMA (2.68×), Coolblue (2.82×), Shoeby (5.66×), and Etos (2.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for WE Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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