A data profile of the people who buy, follow and care about River Island in Ireland — modelled from more than twelve digital signal sources. River Island has an estimated audience of 1,031,239 people in Ireland.
River Island has an estimated audience of 1,031,239 people in Ireland. 79.2% are female, 20.8% are male, average age 35.5. Top brand affinities: Very (online retailer), Zara, Primark, Folic acid, Mascara.
Top brand affinities include Very (online retailer), Zara, Primark, with strongest over-indexing on Very (online retailer) (1.54× the country average).
Demographically, the River Island audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Patriotism.
The typical River Island fan in Ireland is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the River Island profile in Ireland.
79.2% are female, 20.8% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 35.5 |
| Estimated audience size | 1,031,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide River Island audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 65.0% |
| United States | 9.7% |
| Ireland | 6.0% |
The strongest cross-interests of the River Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Look | Fashion & Accessoires | 2.89× | ||
| 02 | COS | Shopping | 2.22× | ||
| 03 | Folic acid | Health | 2.14× | ||
| 04 | Health And Beauty | Beauty & Wellness | 1.92× | ||
| 05 | Concealer | Beauty & Wellness | 1.89× | ||
| 06 | Eye shadow | Beauty & Wellness | 1.88× | ||
| 07 | Mascara | Beauty & Wellness | 1.87× | ||
| 08 | Eye liner | Beauty & Wellness | 1.84× | ||
| 09 | Lipstick | Beauty & Wellness | 1.83× | ||
| 10 | BB cream | Beauty & Wellness | 1.82× | ||
| 11 | Foundation (cosmetics) | Beauty & Wellness | 1.80× | ||
| 12 | Baby food | Kids & Family | 1.77× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.68× | ||
| 14 | Home decorating ideas | Home & Garden | 1.62× | ||
| 15 | Eyebrow | Beauty & Wellness | 1.57× | ||
| 16 | Eyelash | Beauty & Wellness | 1.57× | ||
| 17 | Home Interior Design | Home & Garden | 1.55× | ||
| 18 | Very (online retailer) | Website / Newspaper / Magazine | 1.54× | ||
| 19 | Primark | Shopping | 1.54× | ||
| 20 | Zara | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Travelling | THRILL | 0.90× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for River Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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