49 Most Popular Mainstream Fashions in Ireland 2026 — by Audience Size

How to read this list

Rank

Position in the Top 49, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Ireland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Ireland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Ireland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Ireland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	RRiver Island	1M	6.0%	35.5	79.2%	Mainstream fashion
2	NNew Look	208k	1.5%	32.3	77.7%	Mainstream fashion
3	SSuperdry.	188k	1.4%	36.5	77.0%	Mainstream fashion
4	PPull & Bear	127k	1.4%	37.0	73.0%	Mainstream fashion
5	BBanana Republic	124k	0.3%	34.1	79.9%	Mainstream fashion
6	MMax Mara	108k	0.4%	37.9	80.9%	Mainstream fashion
7	MMarco Polo	65k	0.6%	40.4	58.4%	Mainstream fashion
8	JJACK & JONES	59k	1.3%	34.6	43.5%	Mainstream fashion
9	GGina Tricot	55k	0.4%	43.4	76.5%	Mainstream fashion
10	HHollister Co.	42k	0.3%	33.1	77.3%	Mainstream fashion
11	PPepe Jeans	36k	0.3%	33.4	57.7%	Mainstream fashion
12	GGuess (clothing)	36k	0.3%	41.5	74.2%	Mainstream fashion
13	DDesigual	35k	0.3%	50.1	100.0%	Mainstream fashion
14	BBoden (clothing)	31k	2.0%	38.9	79.0%	Mainstream fashion
15	VVF Corporation	30k	1.0%	41.7	44.9%	Mainstream fashion
16	UUNITED COLORS OF BENETTON	27k	0.4%	36.5	80.8%	Mainstream fashion
17	BBench (British clothing brand)	23k	0.5%	35.1	87.4%	Mainstream fashion
18	QQuiksilver	22k	0.3%	30.1	66.6%	Mainstream fashion
19	JJOOP!	12k	0.4%	50.1	56.9%	Mainstream fashion
20	SScotch and Soda (clothing)	12k	0.3%	32.6	65.8%	Mainstream fashion
21	SS.Oliver	12k	0.2%	42.7	100.0%	Mainstream fashion
22	LLevi Strauss	11k	0.4%	39.2	61.1%	Mainstream fashion
23	PPierre Cardin	8.4k	0.1%	44.1	47.2%	Mainstream fashion
24	BBen Sherman	7.2k	0.6%	44.2	100.0%	Mainstream fashion
25	TTom Tailor	5.9k	0.1%	29.6	78.9%	Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Ireland and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Ireland?

River Island currently leads with an estimated audience of 1M people in Ireland.

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