A data profile of the people who buy, follow and care about Very (online retailer) in Ireland — modelled from more than twelve digital signal sources. Very (online retailer) has an estimated audience of 943,490 people in Ireland.
Very (online retailer) has an estimated audience of 943,490 people in Ireland. Top brand affinities: Uniqlo, Urban Outfitters, Taylor Swift, Art jewelry, Vintage clothing.
Top brand affinities include Uniqlo, Urban Outfitters, Taylor Swift, with strongest over-indexing on Uniqlo (8.9× the country average).
The typical Very (online retailer) fan in Ireland shows strong Sustainability tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Very (online retailer) profile in Ireland.
| Metric | Value |
|---|---|
| Estimated audience size | 943,490 |
of the worldwide Very (online retailer) audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 61.0% |
| United States | 10.7% |
| India | 5.2% |
The strongest cross-interests of the Very (online retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cara Delevingne | Fashion & Accessoires | 11.29× | ||
| 02 | Gigi Hadid | Fashion & Accessoires | 9.26× | ||
| 03 | Uniqlo | Shopping | 8.90× | ||
| 04 | Dorothy Perkins | Fashion & Accessoires | 7.72× | ||
| 05 | Urban Outfitters | Shopping | 6.42× | ||
| 06 | Art jewelry | Fashion & Accessoires | 5.78× | ||
| 07 | Michael Kors | Fashion & Accessoires | 5.54× | ||
| 08 | Swarovski | Fashion & Accessoires | 4.53× | ||
| 09 | Taylor Swift | Music & Radio | 4.38× | ||
| 10 | Artificial nails | Beauty & Wellness | 4.09× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 4.08× | ||
| 12 | Etsy | Fashion & Accessoires | 3.82× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 3.65× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 3.61× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 3.43× | ||
| 16 | Charlotte Tilbury | Beauty & Wellness | 3.33× | ||
| 17 | Primark | Shopping | 2.67× | ||
| 18 | Nike | Fashion & Accessoires | 2.41× | ||
| 19 | H&M | Shopping | 2.10× | ||
| 20 | Spar (retailer) | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.80× | |
| Design Affinity | PREMIUM | 1.60× | |
| Extroversion | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Tradition | CONSERVATISM | 0.56× | |
| DIY Mentality | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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