A data profile of the people who buy, follow and care about Nike in Ireland — modelled from more than twelve digital signal sources. Nike has an estimated audience of 786,811 people in Ireland.
Nike has an estimated audience of 786,811 people in Ireland. 59.3% are female, 40.7% are male, average age 35.0. Top brand affinities: Very (online retailer), FIFA World Cup, Life Style Sports, New Balance, Sportswear (activewear).
Top brand affinities include Very (online retailer), FIFA World Cup, Life Style Sports, with strongest over-indexing on Very (online retailer) (2.41× the country average).
Demographically, the Nike audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Nike fan in Ireland is more female, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the Nike profile in Ireland.
59.3% are female, 40.7% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 35.0 |
| Estimated audience size | 786,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Nike audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.90× | ||
| 02 | Reebok | Fashion & Accessoires | 2.73× | ||
| 03 | New Balance | Fashion & Accessoires | 2.49× | ||
| 04 | Very (online retailer) | Website / Newspaper / Magazine | 2.41× | ||
| 05 | Streetwear | Fashion & Accessoires | 2.39× | ||
| 06 | Urban Outfitters | Shopping | 2.07× | ||
| 07 | Sportswear (fashion) | Fashion & Accessoires | 2.02× | ||
| 08 | Manchester City F.C. | Sports | 1.87× | ||
| 09 | Men's Fitness | Sports | 1.75× | ||
| 10 | Life Style Sports | Shopping | 1.71× | ||
| 11 | River Island | Fashion & Accessoires | 1.71× | ||
| 12 | Zara | Shopping | 1.71× | ||
| 13 | Drop shipping | Shopping | 1.70× | ||
| 14 | Sportswear (activewear) | Fashion & Accessoires | 1.64× | ||
| 15 | FIFA World Cup | Sports | 1.59× | ||
| 16 | Mobile game | Games | 1.56× | ||
| 17 | Real Madrid C.F. | Sports | 1.56× | ||
| 18 | Tipperary GAA | Sports | 1.56× | ||
| 19 | Self care | Health | 1.54× | ||
| 20 | UEFA Champions League | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.94× | |
| Social Media Usage | JOY | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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