A data profile of the people who buy, follow and care about Spar (retailer) in Ireland — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 1,518,282 people in Ireland.
Spar (retailer) has an estimated audience of 1,518,282 people in Ireland. 72.4% are female, 27.6% are male, average age 40.6. Top brand affinities: Life Style Sports, Arnotts (Ireland), Very (online retailer), COS, Staycation.
Top brand affinities include Life Style Sports, Arnotts (Ireland), Very (online retailer), with strongest over-indexing on Life Style Sports (1.9× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Spar (retailer) fan in Ireland is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Life Style Sports.
The key figures that characterise the Spar (retailer) profile in Ireland.
72.4% are female, 27.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 40.6 |
| Estimated audience size | 1,518,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.66× | ||
| 02 | Folic acid | Health | 2.18× | ||
| 03 | Made in Italy | Business & Career | 2.09× | ||
| 04 | Home Interiors | Home & Garden | 2.07× | ||
| 05 | Bonsai | Home & Garden | 2.07× | ||
| 06 | Concealer | Beauty & Wellness | 2.01× | ||
| 07 | BB cream | Beauty & Wellness | 2.01× | ||
| 08 | Home decorating ideas | Home & Garden | 1.92× | ||
| 09 | Life Style Sports | Shopping | 1.90× | ||
| 10 | Arnotts (Ireland) | Shopping | 1.87× | ||
| 11 | Makeup brush | Beauty & Wellness | 1.84× | ||
| 12 | Health And Beauty | Beauty & Wellness | 1.82× | ||
| 13 | Lip | Beauty & Wellness | 1.77× | ||
| 14 | Home Interior Design | Home & Garden | 1.73× | ||
| 15 | Very (online retailer) | Website / Newspaper / Magazine | 1.71× | ||
| 16 | Gardener | Home & Garden | 1.68× | ||
| 17 | Staycation | Home & Garden | 1.59× | ||
| 18 | Mascara | Beauty & Wellness | 1.58× | ||
| 19 | Architecture & Design | Business & Career | 1.56× | ||
| 20 | Home Design | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Design Affinity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Travelling | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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