A data profile of the people who buy, follow and care about Zara in Ireland — modelled from more than twelve digital signal sources. Zara has an estimated audience of 923,083 people in Ireland.
Zara has an estimated audience of 923,083 people in Ireland. 81.5% are female, 18.5% are male, average age 37.4. Top brand affinities: H&M, Urban Outfitters, River Island, Handbags, Mango.
Top brand affinities include H&M, Urban Outfitters, River Island, with strongest over-indexing on H&M (2.94× the country average).
Demographically, the Zara audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Zara fan in Ireland is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for H&M.
The key figures that characterise the Zara profile in Ireland.
81.5% are female, 18.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 37.4 |
| Estimated audience size | 923,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Zara audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | H&M | Shopping | 2.94× | ||
| 02 | Uniqlo | Shopping | 2.92× | ||
| 03 | Mango | Shopping | 2.76× | ||
| 04 | Urban Outfitters | Shopping | 2.66× | ||
| 05 | Stradivarius | Shopping | 2.65× | ||
| 06 | Bershka | Shopping | 2.61× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 2.43× | ||
| 08 | Leggings | Fashion & Accessoires | 1.89× | ||
| 09 | Mascara | Beauty & Wellness | 1.86× | ||
| 10 | Tommy Hilfiger | Fashion & Accessoires | 1.83× | ||
| 11 | Handbags | Fashion & Accessoires | 1.78× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.73× | ||
| 13 | Nike | Fashion & Accessoires | 1.66× | ||
| 14 | Eyebrow | Beauty & Wellness | 1.63× | ||
| 15 | River Island | Fashion & Accessoires | 1.60× | ||
| 16 | Skirt | Fashion & Accessoires | 1.59× | ||
| 17 | Adidas | Fashion & Accessoires | 1.55× | ||
| 18 | Black Friday (shopping) | Shopping | 1.53× | ||
| 19 | Primark | Shopping | 1.50× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.73× | |
| Individualism | JOY | 1.51× | |
| Luxury Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Career Orientation | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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