A data profile of the people who buy, follow and care about Adidas in Ireland — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 779,081 people in Ireland.
Adidas has an estimated audience of 779,081 people in Ireland. 60.1% are female, 39.9% are male, average age 35.6. Top brand affinities: Very (online retailer), Nike, River Island, New Balance, Makeup Tutorials.
Top brand affinities include Very (online retailer), Nike, River Island, with strongest over-indexing on Very (online retailer) (1.69× the country average).
Demographically, the Adidas audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Adidas fan in Ireland is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the Adidas profile in Ireland.
60.1% are female, 39.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 35.6 |
| Estimated audience size | 779,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Adidas audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planet Fitness | Sports | 1.82× | ||
| 02 | Reebok | Fashion & Accessoires | 1.80× | ||
| 03 | Nike | Fashion & Accessoires | 1.74× | ||
| 04 | Very (online retailer) | Website / Newspaper / Magazine | 1.69× | ||
| 05 | Bershka | Shopping | 1.64× | ||
| 06 | The North Face | Fashion & Accessoires | 1.64× | ||
| 07 | Carhartt | Fashion & Accessoires | 1.64× | ||
| 08 | New Balance | Fashion & Accessoires | 1.63× | ||
| 09 | Makeup Lessons | Beauty & Wellness | 1.60× | ||
| 10 | Makeup &hair | Beauty & Wellness | 1.60× | ||
| 11 | Foot Locker | Shopping | 1.59× | ||
| 12 | Missguided | Fashion & Accessoires | 1.58× | ||
| 13 | Supreme | Fashion & Accessoires | 1.56× | ||
| 14 | Topshop | Shopping | 1.55× | ||
| 15 | Sweaty Betty | Fashion & Accessoires | 1.53× | ||
| 16 | Under Armour | Fashion & Accessoires | 1.53× | ||
| 17 | Sneaker collecting | Fashion & Accessoires | 1.53× | ||
| 18 | Puma | Fashion & Accessoires | 1.53× | ||
| 19 | Makeup Tutorials | Beauty & Wellness | 1.52× | ||
| 20 | River Island | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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