A data profile of the people who buy, follow and care about Skin care in Ireland — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 852,495 people in Ireland.
Skin care has an estimated audience of 852,495 people in Ireland. 81.7% are female, 18.3% are male, average age 40.3. Top brand affinities: Anti-aging cream, Very (online retailer), Moisturizer, River Island, Beauty salons.
Top brand affinities include Anti-aging cream, Very (online retailer), Moisturizer, with strongest over-indexing on Anti-aging cream (2.57× the country average).
Demographically, the Skin care audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Skin care fan in Ireland is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Skin care profile in Ireland.
81.7% are female, 18.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 40.3 |
| Estimated audience size | 852,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Skin care audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.57× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.33× | ||
| 03 | Foundation (cosmetics) | Beauty & Wellness | 2.30× | ||
| 04 | Moisturizer | Home & Garden | 2.14× | ||
| 05 | Eye liner | Beauty & Wellness | 2.08× | ||
| 06 | Nail polish | Beauty & Wellness | 2.07× | ||
| 07 | Concealer | Beauty & Wellness | 2.03× | ||
| 08 | Eyebrow | Beauty & Wellness | 2.02× | ||
| 09 | Eyelash | Beauty & Wellness | 2.02× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 2.00× | ||
| 11 | Facial | Beauty & Wellness | 1.90× | ||
| 12 | Very (online retailer) | Website / Newspaper / Magazine | 1.87× | ||
| 13 | Natural product | Food & Beverages | 1.87× | ||
| 14 | Hair care | Beauty & Wellness | 1.85× | ||
| 15 | Ageing | Beauty & Wellness | 1.80× | ||
| 16 | Self care | Health | 1.77× | ||
| 17 | River Island | Fashion & Accessoires | 1.67× | ||
| 18 | Zara | Shopping | 1.61× | ||
| 19 | Skirt | Fashion & Accessoires | 1.57× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.54× | |
| Travelling | THRILL | 0.97× | |
| Design Affinity | PREMIUM | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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