A data profile of the people who buy, follow and care about Hair care in Ireland — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 668,146 people in Ireland.
Hair care has an estimated audience of 668,146 people in Ireland. 79.0% are female, 21.0% are male, average age 39.8. Top brand affinities: Skin care, Long hair, Very (online retailer), River Island, Eyelash.
Top brand affinities include Skin care, Long hair, Very (online retailer), with strongest over-indexing on Skin care (2.03× the country average).
Demographically, the Hair care audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Hair care fan in Ireland is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Skin care.
The key figures that characterise the Hair care profile in Ireland.
79.0% are female, 21.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 39.8 |
| Estimated audience size | 668,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Hair care audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long hair | Beauty & Wellness | 2.70× | ||
| 02 | Hair straightening | Beauty & Wellness | 2.58× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.40× | ||
| 04 | Hair conditioner | Beauty & Wellness | 2.36× | ||
| 05 | Nail polish | Beauty & Wellness | 2.32× | ||
| 06 | Hair iron | Beauty & Wellness | 2.31× | ||
| 07 | Shampoo | Beauty & Wellness | 2.19× | ||
| 08 | Eyelash | Beauty & Wellness | 2.12× | ||
| 09 | Hair coloring | Beauty & Wellness | 2.11× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 2.05× | ||
| 11 | Skin care | Beauty & Wellness | 2.03× | ||
| 12 | Eye liner | Beauty & Wellness | 2.03× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 2.02× | ||
| 14 | Eyebrow | Beauty & Wellness | 1.99× | ||
| 15 | Natural product | Food & Beverages | 1.85× | ||
| 16 | Hair follicle | Beauty & Wellness | 1.77× | ||
| 17 | Very (online retailer) | Website / Newspaper / Magazine | 1.71× | ||
| 18 | Self care | Health | 1.67× | ||
| 19 | River Island | Fashion & Accessoires | 1.62× | ||
| 20 | Zara | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 1.04× | |
| Design Affinity | PREMIUM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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