A data profile of the people who buy, follow and care about Skirt in Ireland — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 827,461 people in Ireland.
Skirt has an estimated audience of 827,461 people in Ireland. 86.7% are female, 13.3% are male, average age 42.1. Top brand affinities: Frock, Dresses, Men's clothing, Child, Trousers.
Top brand affinities include Frock, Dresses, Men's clothing, with strongest over-indexing on Frock (3.35× the country average).
Demographically, the Skirt audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Skirt fan in Ireland is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Frock.
The key figures that characterise the Skirt profile in Ireland.
86.7% are female, 13.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 86.7% |
| Male | 13.3% |
| Average age | 42.1 |
| Estimated audience size | 827,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Skirt audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frock | Fashion & Accessoires | 3.35× | ||
| 02 | Blouse | Fashion & Accessoires | 2.56× | ||
| 03 | Causeway Bay | Travel & Leisure | 2.31× | ||
| 04 | Gender | Politics & Society | 2.16× | ||
| 05 | Genetics | Kids & Family | 2.13× | ||
| 06 | Girl | Kids & Family | 2.09× | ||
| 07 | Dresses | Fashion & Accessoires | 2.03× | ||
| 08 | Trousers | Fashion & Accessoires | 1.95× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.94× | ||
| 10 | Woman | Kids & Family | 1.70× | ||
| 11 | Discount stores | Shopping | 1.70× | ||
| 12 | River Island | Fashion & Accessoires | 1.69× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 14 | Skin | Beauty & Wellness | 1.64× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Child | Kids & Family | 1.56× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 18 | Arnotts (Ireland) | Shopping | 1.54× | ||
| 19 | Footwear | Fashion & Accessoires | 1.52× | ||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.79× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.84× | |
| Convenience Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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