A data profile of the people who buy, follow and care about Girl in Ireland — modelled from more than twelve digital signal sources. Girl has an estimated audience of 768,337 people in Ireland.
Girl has an estimated audience of 768,337 people in Ireland. 77.4% are female, 22.6% are male, average age 42.8. Top brand affinities: Men's clothing, Skirt, Spas, Hairstyle, Artificial nails.
Top brand affinities include Men's clothing, Skirt, Spas, with strongest over-indexing on Men's clothing (1.75× the country average).
Demographically, the Girl audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Girl fan in Ireland is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Girl profile in Ireland.
77.4% are female, 22.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 42.8 |
| Estimated audience size | 768,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Girl audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial nails | Beauty & Wellness | 2.38× | ||
| 02 | Skirt | Fashion & Accessoires | 2.09× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.06× | ||
| 04 | Nail salon | Beauty & Wellness | 2.06× | ||
| 05 | Millie Bobby Brown | Movies & TV | 1.94× | ||
| 06 | Manicure | Beauty & Wellness | 1.84× | ||
| 07 | Necklace | Fashion & Accessoires | 1.83× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.79× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.75× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.72× | ||
| 11 | Eye liner | Beauty & Wellness | 1.72× | ||
| 12 | Waxing | Beauty & Wellness | 1.71× | ||
| 13 | Leggings | Fashion & Accessoires | 1.71× | ||
| 14 | Weaving | Fashion & Accessoires | 1.65× | ||
| 15 | Taylor Swift | Music & Radio | 1.63× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.60× | ||
| 17 | Self-esteem | Health | 1.59× | ||
| 18 | Crossword | Games | 1.58× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.27× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Sustainability | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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