A data profile of the people who buy, follow and care about Girl in Belgium — modelled from more than twelve digital signal sources. Girl has an estimated audience of 1,282,998 people in Belgium.
Girl has an estimated audience of 1,282,998 people in Belgium. 77.1% are female, 22.9% are male, average age 43.4. Top brand affinities: Genetics, Primark, HEMA, Skirt, Trousers.
Top brand affinities include Genetics, Primark, HEMA, with strongest over-indexing on Genetics (3.44× the country average).
Demographically, the Girl audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Girl fan in Belgium is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Girl profile in Belgium.
77.1% are female, 22.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 43.4 |
| Estimated audience size | 1,282,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Girl audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 3.44× | ||
| 02 | Dreambaby | Kids & Family | 2.19× | ||
| 03 | Sephora | Shopping | 1.97× | ||
| 04 | Disneyland | Travel & Leisure | 1.90× | ||
| 05 | Child development | Business & Career | 1.86× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.85× | ||
| 07 | HEMA | Shopping | 1.79× | ||
| 08 | Skirt | Fashion & Accessoires | 1.77× | ||
| 09 | Necklace | Fashion & Accessoires | 1.77× | ||
| 10 | Tradition | Politics & Society | 1.76× | ||
| 11 | Primark | Shopping | 1.71× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.66× | ||
| 13 | Leather | Fashion & Accessoires | 1.66× | ||
| 14 | Garden centre | Home & Garden | 1.65× | ||
| 15 | Kindergarten | Kids & Family | 1.58× | ||
| 16 | ICI Paris XL | Shopping | 1.57× | ||
| 17 | Trousers | Fashion & Accessoires | 1.51× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.51× | ||
| 19 | Milk | Food & Beverages | 1.51× | ||
| 20 | Pharmacy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Tradition | CONSERVATISM | 1.43× | |
| Mindfulness | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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