A data profile of the people who buy, follow and care about Milk in Belgium — modelled from more than twelve digital signal sources. Milk has an estimated audience of 1,273,400 people in Belgium.
Milk has an estimated audience of 1,273,400 people in Belgium. 65.3% are female, 34.7% are male, average age 45.1. Top brand affinities: Colruyt (supermarket), Butter, Kruidvat, DreamLand, Bpost.
Top brand affinities include Colruyt (supermarket), Butter, Kruidvat, with strongest over-indexing on Colruyt (supermarket) (1.83× the country average).
Demographically, the Milk audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Milk fan in Belgium is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Milk profile in Belgium.
65.3% are female, 34.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 45.1 |
| Estimated audience size | 1,273,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Milk audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | British cuisine | Food & Beverages | 6.61× | ||
| 02 | Butter | Food & Beverages | 5.43× | ||
| 03 | Dairy product | Food & Beverages | 4.02× | ||
| 04 | Cereal | Food & Beverages | 3.73× | ||
| 05 | Flour | Food & Beverages | 3.52× | ||
| 06 | Sugar | Food & Beverages | 2.86× | ||
| 07 | Cheese | Food & Beverages | 2.70× | ||
| 08 | Bpost | Business & Career | 2.15× | ||
| 09 | Proximus | Technology & Electronics | 1.88× | ||
| 10 | Colruyt (supermarket) | Food & Beverages | 1.83× | ||
| 11 | Water | Food & Beverages | 1.83× | ||
| 12 | Wine | Food & Beverages | 1.83× | ||
| 13 | Fast food | Food & Beverages | 1.80× | ||
| 14 | Tea | Food & Beverages | 1.77× | ||
| 15 | DreamLand | Food & Beverages | 1.67× | ||
| 16 | Telenet | Technology & Electronics | 1.66× | ||
| 17 | Kruidvat | Shopping | 1.58× | ||
| 18 | French language | Politics & Society | 1.53× | ||
| 19 | Luxembourg | Travel & Leisure | 1.51× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.53× | |
| Sustainability | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 1.00× | |
| Pet Ownership | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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