A data profile of the people who buy, follow and care about Alcoholic beverages in Belgium — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 3,764,946 people in Belgium.
The average Alcoholic beverages fan in Belgium is 44.5 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Wine Time, with strongest over-indexing on Wine Time (1.62× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 9 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Belgium is balanced, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Wine Time.
The key figures that characterise the Alcoholic beverages profile in Belgium.
54.0% are female, 46.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.5 |
| Estimated audience size | 3,764,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Alcoholic beverages audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~100K | 1.14× | |
| 02 | Brussels | ~300K | 1.04× | |
| 03 | Limburg | ~200K | 1.00× | |
| 04 | Liege | ~300K | 0.99× | |
| 05 | Flemish Brabant | ~300K | 0.99× | |
| 06 | Hainaut | ~400K | 0.97× | |
| 07 | West Flanders | ~300K | 0.97× | |
| 08 | East Flanders | ~400K | 0.96× | |
| 09 | Antwerp | ~400K | 0.93× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine Time | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Social Media Usage | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.