A data profile of the people who buy, follow and care about Alcoholic beverages in Netherlands — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 4,743,088 people in Netherlands.
The average Alcoholic beverages fan in Netherlands is 44.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Brand Bier, Affligem, Heineken Premium Light, with strongest over-indexing on Brand Bier (1.67× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 12 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Netherlands is balanced, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Brand Bier.
The key figures that characterise the Alcoholic beverages profile in Netherlands.
53.1% are female, 46.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.0 |
| Estimated audience size | 4,743,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Alcoholic beverages audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.08× | |
| 02 | Zeeland | ~100K | 1.08× | |
| 03 | Drenthe | ~200K | 1.06× | |
| 04 | North Holland | ~900K | 1.05× | |
| 05 | Friesland | ~200K | 1.02× | |
| 06 | Groningen | ~200K | 1.00× | |
| 07 | Overijssel | ~300K | 0.97× | |
| 08 | Limburg | ~300K | 0.97× | |
| 09 | Utrecht | ~400K | 0.94× | |
| 10 | Gelderland | ~600K | 0.93× | |
| 11 | North Brabant | ~700K | 0.92× | |
| 12 | Zuid-Holland | ~1M | 0.91× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Affligem | Food & Beverages | 1.79× | ||
| 02 | Brand Bier | Brand | 1.67× | ||
| 03 | Heineken Premium Light | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.03× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Early Adopter Mentality | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Indulgence | JOY | 0.76× | |
| Travelling | THRILL | 0.76× |
Alcoholic beverages has an estimated audience of 4,743,088 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.1% of Alcoholic beverages fans are female, 46.9% are male, with an average age of 44.0 years.
Alcoholic beverages fans show strongest brand affinity for Brand Bier (1.67×), Affligem (1.79×), and Heineken Premium Light (1.51×) over the country average.
Alcoholic beverages fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~900K), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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