Alcoholic beverages Audience in Italy
Alcoholic beverages has an estimated audience of 28,030,780 people in Italy. 52.3% are female, 47.7% are male, average age 43.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Loyalty, Tanqueray.
The average Alcoholic beverages fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Loyalty, Tanqueray, with strongest over-indexing on Loyalty (1.51× the country average). Demographically, the Alcoholic beverages audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.1 |
| Estimated audience size | 28,030,780 |
Audience persona
The typical Alcoholic beverages fan in Italy is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Loyalty.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,915,173 | 0.59× |
| Lazio | 1,766,974 | 0.51× |
| Campania | 1,636,145 | 0.52× |
| Sicilia | 1,526,744 | 0.63× |
| Veneto | 1,479,940 | 0.67× |
| Tuscany | 1,369,112 | 0.74× |
| Calabria | 1,171,583 | 1.37× |
| Puglia | 1,162,577 | 0.6× |
| Piedmont | 956,943 | 0.46× |
| Abruzzo | 940,839 | 1.52× |
| Emilia-Romagna | 939,107 | 0.41× |
| Sardinia | 922,578 | 1.17× |
| Liguria | 902,610 | 1.15× |
| Marche | 848,405 | 1.21× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.59× |
| Friuli-Venezia Giulia | 831,600 | 1.61× |
| Umbria | 714,825 | 2.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty | 1.51× | Business & Career |
| Tanqueray | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Community Orientation | OPEN | 1.1 |
| Individualism | JOY | 0.99 |
| Luxury Orientation | PREMIUM | 0.97 |
| Social Media Usage | JOY | 0.96 |
| Patriotism | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — France
- Alcoholic beverages — Spain
- Alcoholic beverages — Brazil
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
- Alcoholic beverages — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.