A data profile of the people who buy, follow and care about Alcoholic beverages in Italy — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 28,030,780 people in Italy.
The average Alcoholic beverages fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Loyalty, Tanqueray, with strongest over-indexing on Loyalty (1.51× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 17 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Italy is balanced, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Loyalty.
The key figures that characterise the Alcoholic beverages profile in Italy.
52.3% are female, 47.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.1 |
| Estimated audience size | 28,030,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Alcoholic beverages audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~500K | 1.13× | |
| 02 | Friuli-Venezia Giulia | ~600K | 1.07× | |
| 03 | Abruzzo | ~700K | 1.06× | |
| 04 | Trentino-Alto Adige/Südtirol | ~600K | 1.06× | |
| 05 | Calabria | ~900K | 1.04× | |
| 06 | Sardinia | ~800K | 1.02× | |
| 07 | Liguria | ~800K | 1.02× | |
| 08 | Marche | ~700K | 1.02× | |
| 09 | Puglia | ~2M | 0.96× | |
| 10 | Tuscany | ~2M | 0.96× | |
| 11 | Sicilia | ~2.5M | 0.95× | |
| 12 | Veneto | ~2M | 0.94× | |
| 13 | Piedmont | ~2M | 0.94× | |
| 14 | Campania | ~3M | 0.93× | |
| 15 | Emilia-Romagna | ~2M | 0.93× | |
| 16 | Lazio | ~3M | 0.90× | |
| 17 | Lombardy | ~4M | 0.85× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.97× | |
| Pet Ownership | JOY | 0.92× | |
| Quality Awareness | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Convenience Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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