Alcoholic beverages Audience in Mexico
Alcoholic beverages has an estimated audience of 11,398,385 people in Mexico. 50.0% are female, 50.0% are male, average age 34.6. Top regions: State of Mexico, Jalisco, Veracruz (state).
The average Alcoholic beverages fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Veracruz (state).
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 34.6 |
| Estimated audience size | 11,398,385 |
Alcoholic beverages fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 0.85× |
| Jalisco | ~800K | 0.91× |
| Veracruz (state) | ~600K | 0.94× |
| Nuevo Leon | ~600K | 0.92× |
| Puebla | ~600K | 0.94× |
| Guanajuato | ~500K | 0.94× |
| Baja California | ~500K | 1.03× |
| Michoacan de Ocampo | ~400K | 0.97× |
| Chihuahua | ~400K | 0.96× |
| Chiapas | ~300K | 1× |
| Coahuila de Zaragoza | ~300K | 0.98× |
| Oaxaca | ~300K | 0.99× |
| Guerrero | ~300K | 1.03× |
| Sinaloa | ~300K | 0.96× |
| Hidalgo | ~300K | 0.98× |
| Yucatan | ~200K | 0.99× |
| Morelos | ~200K | 1.06× |
| Durango | ~200K | 1.06× |
| Aguascalientes | ~200K | 1.04× |
| Tlaxcala | ~100K | 1.09× |
| Nayarit | ~100K | 1.11× |
| Baja California Sur | ~100K | 1.15× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — France
- Alcoholic beverages — Italy
- Alcoholic beverages — Spain
- Alcoholic beverages — Brazil
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.