Alcoholic beverages Audience in Mexico
Alcoholic beverages has an estimated audience of 11,398,385 people in Mexico. 50.0% are female, 50.0% are male, average age 34.6. Top regions: State of Mexico, Baja California, Jalisco.
The average Alcoholic beverages fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Baja California, Jalisco. Demographically, the Alcoholic beverages audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 34.6 |
| Estimated audience size | 11,398,385 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 676,889 | 0.43× |
| Baja California | 547,039 | 1.16× |
| Jalisco | 407,574 | 0.48× |
| Guerrero | 368,634 | 1.27× |
| Chiapas | 327,080 | 0.96× |
| Michoacan de Ocampo | 299,465 | 0.76× |
| Morelos | 290,818 | 1.47× |
| Veracruz (state) | 288,948 | 0.43× |
| Oaxaca | 287,850 | 0.91× |
| Chihuahua | 269,721 | 0.68× |
| Coahuila de Zaragoza | 266,421 | 0.78× |
| Guanajuato | 259,046 | 0.48× |
| Puebla | 257,743 | 0.43× |
| Durango | 252,046 | 1.6× |
| Nuevo Leon | 243,557 | 0.36× |
| Tlaxcala | 237,622 | 1.82× |
| Hidalgo | 232,638 | 0.84× |
| Nayarit | 219,245 | 1.99× |
| Baja California Sur | 207,669 | 2.28× |
| Yucatan | 207,660 | 0.88× |
| Aguascalientes | 197,466 | 1.36× |
| Sinaloa | 190,064 | 0.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.39 |
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 1.97 |
| Price Sensitivity | PREMIUM | 1.79 |
| DIY Mentality | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — France
- Alcoholic beverages — Italy
- Alcoholic beverages — Spain
- Alcoholic beverages — Brazil
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.