Alcoholic beverages Audience in Brazil
Alcoholic beverages has an estimated audience of 25,887,155 people in Brazil. 58.1% are female, 41.9% are male, average age 40.8. Top regions: São Paulo, Rio de Janeiro, Pernambuco.
The average Alcoholic beverages fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Pernambuco. Demographically, the Alcoholic beverages audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.8 |
| Estimated audience size | 25,887,155 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,109,954 | 0.46× |
| Rio de Janeiro | 1,091,935 | 0.45× |
| Pernambuco | 821,036 | 0.69× |
| Minas Gerais | 754,209 | 0.28× |
| Bahia | 733,568 | 0.43× |
| Paraíba | 667,562 | 1.28× |
| Goiás | 640,304 | 0.65× |
| Pará | 627,448 | 0.74× |
| Rio Grande do Sul | 602,609 | 0.39× |
| Maranhão | 589,187 | 0.91× |
| Ceará | 563,984 | 0.5× |
| Rio Grande do Norte | 550,500 | 1.28× |
| Santa Catarina | 546,417 | 0.46× |
| Espírito Santo | 518,234 | 0.96× |
| Paraná | 500,916 | 0.32× |
| Alagoas | 468,172 | 1.24× |
| Amazonas | 466,052 | 1.04× |
| Federal District | 446,248 | 1.03× |
| Mato Grosso do Sul | 408,654 | 1.08× |
| Piauí | 330,124 | 0.92× |
| Mato Grosso | 319,069 | 0.66× |
| Sergipe | 317,098 | 1.18× |
| Amapá | 257,523 | 2.81× |
| Roraima | 248,062 | 3.39× |
| Rondônia | 248,021 | 1.15× |
| Tocantins | 217,764 | 1.27× |
| Acre | 129,029 | 1.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.05 |
| Mindfulness | BALANCE | 2 |
| Creativity | OPEN | 1.92 |
| Design Affinity | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — France
- Alcoholic beverages — Italy
- Alcoholic beverages — Spain
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
- Alcoholic beverages — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.