A data profile of the people who buy, follow and care about Water in Belgium — modelled from more than twelve digital signal sources. Water has an estimated audience of 2,854,677 people in Belgium.
The average Water fan in Belgium is 45.1 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Organic food, Refrigerator, Milk, with strongest over-indexing on Organic food (1.54× the country average).
Demographically, the Water audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Water fan in Belgium is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Organic food.
The key figures that characterise the Water profile in Belgium.
56.8% are female, 43.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.1 |
| Estimated audience size | 2,854,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Water audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
Where the Water audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 2.16× | |
| 02 | West Flanders | ~500K | 2.05× | |
| 03 | Antwerp | ~600K | 1.92× | |
| 04 | East Flanders | ~600K | 1.85× | |
| 05 | Flemish Brabant | ~400K | 1.44× | |
| 06 | Brussels | ~100K | 0.55× | |
| 07 | Luxembourg | ~30K | 0.45× | |
| 08 | Walloon Brabant | ~30K | 0.40× | |
| 09 | Province of Namur | ~50K | 0.37× | |
| 10 | Liege | ~70K | 0.29× | |
| 11 | Hainaut | ~80K | 0.26× |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 3.14× | ||
| 02 | Dough | Food & Beverages | 2.07× | ||
| 03 | Refrigerator | Home & Garden | 1.89× | ||
| 04 | Milk | Food & Beverages | 1.83× | ||
| 05 | Cabinetry | Home & Garden | 1.72× | ||
| 06 | Shower | Beauty & Wellness | 1.68× | ||
| 07 | Brewing | Food & Beverages | 1.67× | ||
| 08 | Lodging | Travel & Leisure | 1.64× | ||
| 09 | Nutrient | Food & Beverages | 1.64× | ||
| 10 | Toilet | Home & Garden | 1.60× | ||
| 11 | Innovation | Business & Career | 1.56× | ||
| 12 | Sustainable energy | Home & Garden | 1.56× | ||
| 13 | Uniqlo | Shopping | 1.56× | ||
| 14 | Pizza | Food & Beverages | 1.55× | ||
| 15 | Organic food | Food & Beverages | 1.54× | ||
| 16 | Viral video | Internet & Social Media | 1.54× | ||
| 17 | Plumbing | Home & Garden | 1.53× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Sunweb | Travel & Leisure | 1.53× | ||
| 20 | HVAC | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Risk Appetite | THRILL | 0.99× | |
| Luxury Orientation | PREMIUM | 0.99× |
Water has an estimated audience of 2,854,677 people in Belgium, concentrated in Antwerp and East Flanders.
56.8% of Water fans are female, 43.2% are male, with an average age of 45.1 years.
Water fans show strongest brand affinity for Organic food (1.54×), Refrigerator (1.89×), and Milk (1.83×) over the country average.
Water fans in Belgium are most concentrated in Antwerp (reach ~600K), East Flanders (reach ~600K), and West Flanders (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Water itself, the audience over-indexes on Refrigerator (1.89×), Milk (1.83×), Lodging (1.64×), and Innovation (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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