A data profile of the people who buy, follow and care about Water in Austria — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,468,778 people in Austria.
Water has an estimated audience of 1,468,778 people in Austria. 55.2% are female, 44.8% are male, average age 41.6. Top brand affinities: Billa (supermarket), Kronen Zeitung, WhatsApp, Politics, Austrian Airlines.
Top brand affinities include Billa (supermarket), Kronen Zeitung, WhatsApp, with strongest over-indexing on Billa (supermarket) (1.73× the country average).
Demographically, the Water audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Water fan in Austria is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Water profile in Austria.
55.2% are female, 44.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.6 |
| Estimated audience size | 1,468,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Water audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 2.00× | ||
| 02 | Politics | Politics & Society | 1.96× | ||
| 03 | Bicycle | Cars & Mobility | 1.93× | ||
| 04 | Hobby | Home & Garden | 1.92× | ||
| 05 | Toys | Games | 1.82× | ||
| 06 | Blues music | Music & Radio | 1.81× | ||
| 07 | Distilled beverage | Food & Beverages | 1.80× | ||
| 08 | Internet & Social Media | 1.75× | |||
| 09 | Billa (supermarket) | Shopping | 1.73× | ||
| 10 | Desserts | Food & Beverages | 1.71× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 1.69× | ||
| 12 | Lodging | Travel & Leisure | 1.68× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.67× | ||
| 14 | Hornbach | Shopping | 1.63× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 16 | Felix Baumgartner | Sports | 1.57× | ||
| 17 | Kronen Zeitung | News | 1.55× | ||
| 18 | Hair products | Beauty & Wellness | 1.54× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Travelling | THRILL | 1.32× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.