A data profile of the people who buy, follow and care about Tea in Austria — modelled from more than twelve digital signal sources. Tea has an estimated audience of 1,218,579 people in Austria.
The average Tea fan in Austria is 41.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Thermomix, Ernsting's family, S.Oliver, with strongest over-indexing on Thermomix (1.76× the country average).
Demographically, the Tea audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tea fan in Austria is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Thermomix.
The key figures that characterise the Tea profile in Austria.
62.5% are female, 37.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.5 |
| Estimated audience size | 1,218,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Tea audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.33× | |
| 02 | Styria | ~200K | 1.06× | |
| 03 | Salzburg | ~90K | 1.05× | |
| 04 | Upper Austria | ~200K | 0.98× | |
| 05 | Lower Austria | ~200K | 0.96× | |
| 06 | Burgenland | ~30K | 0.96× | |
| 07 | Vorarlberg | ~40K | 0.94× | |
| 08 | Tyrol | ~80K | 0.92× | |
| 09 | Carinthia (state) | ~60K | 0.92× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yvonne Catterfeld | Music & Radio | 1.90× | ||
| 02 | Juicer | Food & Beverages | 1.83× | ||
| 03 | Falter | News | 1.80× | ||
| 04 | Thermomix | Home & Garden | 1.76× | ||
| 05 | Der Bergdoktor (2008) | Movies & TV | 1.70× | ||
| 06 | Nordic walking | Sports | 1.69× | ||
| 07 | Bauer sucht Frau | Movies & TV | 1.66× | ||
| 08 | Magic cookie | Technology & Electronics | 1.62× | ||
| 09 | Monika Gruber | Movies & TV | 1.61× | ||
| 10 | Christine Neubauer | Movies & TV | 1.61× | ||
| 11 | Life Radio | Music & Radio | 1.61× | ||
| 12 | Midwife | Kids & Family | 1.59× | ||
| 13 | The Voice Kids | Movies & TV | 1.55× | ||
| 14 | freundin | Fashion & Accessoires | 1.54× | ||
| 15 | Barista | Food & Beverages | 1.54× | ||
| 16 | Ernsting's family | Shopping | 1.53× | ||
| 17 | S.Oliver | Fashion & Accessoires | 1.53× | ||
| 18 | Alpaca | Pets & Animals | 1.53× | ||
| 19 | Andrea Berg | Music & Radio | 1.51× | ||
| 20 | Turmeric | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Sports Activity | POWER | 0.70× | |
| Urban Lifestyle | OPEN | 0.80× |
Tea has an estimated audience of 1,218,579 people in Austria, concentrated in Vienna and Lower Austria.
62.5% of Tea fans are female, 37.5% are male, with an average age of 41.5 years.
Tea fans show strongest brand affinity for Thermomix (1.76×), Ernsting's family (1.53×), and S.Oliver (1.53×) over the country average.
Tea fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Ernsting's family (1.53×), S.Oliver (1.53×), Andrea Berg (1.51×), and Bauer sucht Frau (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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