A data profile of the people who buy, follow and care about Tea in Belgium — modelled from more than twelve digital signal sources. Tea has an estimated audience of 2,612,350 people in Belgium.
The average Tea fan in Belgium is 43.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Home repair, Starter home, Home Interior Design, with strongest over-indexing on Home repair (1.53× the country average).
Demographically, the Tea audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tea fan in Belgium is more female, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home repair.
The key figures that characterise the Tea profile in Belgium.
63.4% are female, 36.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.6 |
| Estimated audience size | 2,612,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Tea audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.28× | |
| 02 | West Flanders | ~300K | 1.24× | |
| 03 | Limburg | ~200K | 1.24× | |
| 04 | East Flanders | ~300K | 1.21× | |
| 05 | Flemish Brabant | ~300K | 1.20× | |
| 06 | Brussels | ~200K | 1.09× | |
| 07 | Liege | ~200K | 0.89× | |
| 08 | Luxembourg | ~60K | 0.88× | |
| 09 | Walloon Brabant | ~60K | 0.88× | |
| 10 | Province of Namur | ~100K | 0.84× | |
| 11 | Hainaut | ~200K | 0.79× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food chain | Food & Beverages | 2.04× | ||
| 02 | Gourmet Foods | Food & Beverages | 1.89× | ||
| 03 | Healthy food | Health | 1.84× | ||
| 04 | Bedroom furniture | Home & Garden | 1.74× | ||
| 05 | Cooking show | Food & Beverages | 1.73× | ||
| 06 | Starter home | Home & Garden | 1.71× | ||
| 07 | Home Interior Design | Home & Garden | 1.69× | ||
| 08 | Nightwear | Fashion & Accessoires | 1.67× | ||
| 09 | Home decorating ideas | Home & Garden | 1.65× | ||
| 10 | Healthy habits | Health | 1.61× | ||
| 11 | Home Interiors | Home & Garden | 1.61× | ||
| 12 | Self-confidence | Health | 1.59× | ||
| 13 | Expensive Taste | Business & Career | 1.58× | ||
| 14 | Google Docs | Internet & Social Media | 1.56× | ||
| 15 | Architecture & Interior Design | Home & Garden | 1.54× | ||
| 16 | Home repair | Home & Garden | 1.53× | ||
| 17 | Investment management | Business & Career | 1.53× | ||
| 18 | Nespresso | Food & Beverages | 1.53× | ||
| 19 | Snacking | Food & Beverages | 1.51× | ||
| 20 | Travel Adventures | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Travelling | THRILL | 1.07× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.93× |
Tea has an estimated audience of 2,612,350 people in Belgium, concentrated in Antwerp and East Flanders.
63.4% of Tea fans are female, 36.6% are male, with an average age of 43.6 years.
Tea fans show strongest brand affinity for Home repair (1.53×), Starter home (1.71×), and Home Interior Design (1.69×) over the country average.
Tea fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Starter home (1.71×), Home Interior Design (1.69×), Food chain (2.04×), and Gourmet Foods (1.89×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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