Milk Audience in Mexico
Milk has an estimated audience of 5,710,736 people in Mexico. 56.3% are female, 43.7% are male, average age 34.2. Top brand affinities: Dairy product, Mammal, Flour, Butter, Nutrient.
Top brand affinities include Dairy product, Mammal, Flour, with strongest over-indexing on Dairy product (2.57× the country average). Demographically, the Milk audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milk fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 34.2 |
| Estimated audience size | 5,710,736 |
Audience persona
The typical Milk fan in Mexico is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Dairy product.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dairy product | 2.57× | Food & Beverages |
| Mammal | 1.53× | Pets & Animals |
| Flour | 2.09× | Food & Beverages |
| Butter | 2.47× | Food & Beverages |
| Nutrient | 1.61× | Food & Beverages |
| Farmacias Similares | 1.56× | Shopping |
| Taste | 2.35× | Fashion & Accessoires |
| Sugar | 1.63× | Food & Beverages |
| Mongolia | 2.69× | Travel & Leisure |
| Sweetness | 1.78× | Food & Beverages |
| Baking powder | 2.67× | Food & Beverages |
| Cheese | 1.52× | Food & Beverages |
| Nut (fruit) | 1.74× | Food & Beverages |
| Wild horse | 2.12× | Pets & Animals |
| Dough | 1.82× | Food & Beverages |
| Pharmacology | 1.55× | Business & Career |
| Yogurt | 2.3× | Food & Beverages |
| Cream | 2.05× | Food & Beverages |
| Non-alcoholic beverage | 1.82× | Food & Beverages |
| Cereal | 1.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.87 |
| Risk Appetite | THRILL | 2.68 |
| Spirituality | BALANCE | 1.51 |
| Travelling | THRILL | 1.31 |
| Creativity | OPEN | 1.07 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
See Milk audiences in other countries
More Beverage audiences in Mexico
- Water (7,019,511)
- Soft drinks (5,305,717)
- Tea (4,484,110)
- Energy drinks (2,642,520)
- Coffea (2,139,278)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.