A data profile of the people who buy, follow and care about Milk in Mexico — modelled from more than twelve digital signal sources. Milk has an estimated audience of 5,710,736 people in Mexico.
Milk has an estimated audience of 5,710,736 people in Mexico. 56.3% are female, 43.7% are male, average age 34.2. Top brand affinities: Dairy product, Mammal, Flour, Butter, Nutrient.
Top brand affinities include Dairy product, Mammal, Flour, with strongest over-indexing on Dairy product (2.57× the country average).
Demographically, the Milk audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Tradition.
The typical Milk fan in Mexico is more female, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Dairy product.
The key figures that characterise the Milk profile in Mexico.
56.3% are female, 43.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 34.2 |
| Estimated audience size | 5,710,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Milk audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 2.69× | ||
| 02 | Baking powder | Food & Beverages | 2.67× | ||
| 03 | Dairy product | Food & Beverages | 2.57× | ||
| 04 | Butter | Food & Beverages | 2.47× | ||
| 05 | Taste | Fashion & Accessoires | 2.35× | ||
| 06 | Yogurt | Food & Beverages | 2.30× | ||
| 07 | Wild horse | Pets & Animals | 2.12× | ||
| 08 | Flour | Food & Beverages | 2.09× | ||
| 09 | Cream | Food & Beverages | 2.05× | ||
| 10 | Dough | Food & Beverages | 1.82× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 12 | Sweetness | Food & Beverages | 1.78× | ||
| 13 | Nut (fruit) | Food & Beverages | 1.74× | ||
| 14 | Sugar | Food & Beverages | 1.63× | ||
| 15 | Nutrient | Food & Beverages | 1.61× | ||
| 16 | Cereal | Food & Beverages | 1.61× | ||
| 17 | Farmacias Similares | Shopping | 1.56× | ||
| 18 | Pharmacology | Business & Career | 1.55× | ||
| 19 | Mammal | Pets & Animals | 1.53× | ||
| 20 | Cheese | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.17× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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