Rascasse Audience Intelligence

Milk Audience in Brazil

A data profile of the people who buy, follow and care about Milk in Brazil — modelled from more than twelve digital signal sources. Milk has an estimated audience of 10,080,194 people in Brazil.

#4among Beverage in Brazil#362among Topic in Brazil#43in Food & Beverages

The average Milk fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include CVC, Assaí, Chocolate, with strongest over-indexing on CVC (2.56× the country average).

Demographically, the Milk audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Milk fan in Brazil is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for CVC.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milk profile in Brazil.

Audience size
10.1M
in Brazil
Gender
57.0%♀
43.0% male
Age
40.7
average years
Country rank
#550
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk fans

57.0% are female, 43.0% are male, average age 40.7.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Milk audience in Brazil
MetricValue
Female57.0%
Male43.0%
Average age40.7
Estimated audience size10,080,194
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Milk audience in Brazil
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Milk audience comes from Brazil.

Worldwide audience distribution share by country for Milk
CountryShare
United States19.3%
Italy5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Milk fans by region: top regions in Brazil
#RegionReachAffinity×
01Minas Gerais~1.5M1.40×
02Santa Catarina~500K1.14×
03Pernambuco~500K1.12×
04Alagoas~200K1.12×
05Pará~400K1.11×
06Maranhão~300K1.07×
07Amazonas~200K1.05×
08Roraima~30K1.05×
09Ceará~500K1.04×
10Sergipe~100K1.02×
11Rondônia~80K1.01×
12Piauí~100K1.00×
13Goiás~400K0.99×
14Paraíba~200K0.99×
15Rio Grande do Norte~200K0.99×
16Acre~30K0.98×
17Bahia~600K0.97×
18Mato Grosso do Sul~100K0.96×
19Amapá~30K0.96×
20Rio Grande do Sul~600K0.95×
21Rio de Janeiro~900K0.93×
22São Paulo~2.5M0.92×
23Espírito Santo~200K0.91×
24Tocantins~60K0.90×
25Mato Grosso~200K0.87×
26Federal District~100K0.86×
27Paraná~500K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milk audience
#·InterestCategoryAffinity×
01Dairy productFood & Beverages3.12×
02RiceFood & Beverages2.60×
03CVCMusic & Radio2.56×
04AssaíFood & Beverages2.47×
05CerealFood & Beverages2.19×
06SugarFood & Beverages2.16×
07CheeseFood & Beverages2.16×
08VegetableFood & Beverages1.77×
09JuiceFood & Beverages1.74×
10WaterFood & Beverages1.73×
11TeaFood & Beverages1.64×
12Soft drinksFood & Beverages1.64×
13CoffeeFood & Beverages1.62×
14ChocolateFood & Beverages1.59×
15MammalPets & Animals1.59×
16AtacadãoShopping1.57×
17NutrientFood & Beverages1.57×
18FruitFood & Beverages1.56×
19CattlePets & Animals1.56×
20CarrefourShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milk audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
Price SensitivityPREMIUM1.27×
Healthy LifestyleBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milk audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Design AffinityPREMIUM0.94×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milk have in Brazil?

Milk has an estimated audience of 10,080,194 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Milk fans?

57.0% of Milk fans are female, 43.0% are male, with an average age of 40.7 years.

03

Which brands do Milk fans like most?

Milk fans show strongest brand affinity for CVC (2.56×), Assaí (2.47×), and Chocolate (1.59×) over the country average.

04

Where do Milk fans live in Brazil?

Milk fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Milk fans also like?

Beyond Milk itself, the audience over-indexes on Assaí (2.47×), Chocolate (1.59×), Coffee (1.62×), and Water (1.73×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Brazil

See Milk audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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