Milk Audience in Brazil

Demographics of Milk fans

Audience persona

The typical Milk fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for CVC.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Milk audiences in other countries

• Milk — Germany
• Milk — United States
• Milk — United Kingdom
• Milk — France
• Milk — Italy
• Milk — Spain
• Milk — Japan
• Milk — South Korea
• Milk — India
• Milk — Canada
• Milk — Mexico

More Beverage audiences in Brazil

• Water (14,072,719)
• Tea (13,119,455)
• Soft drinks (11,104,168)
• Energy drinks (5,692,250)
• Espresso (3,879,996)

Frequently asked questions

How many fans does Milk have in Brazil?

Milk has an estimated audience of 10,080,194 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Milk fans?

57.0% of Milk fans are female, 43.0% are male, with an average age of 40.7 years.

Which brands do Milk fans like most?

Milk fans show strongest brand affinity for CVC (2.56×), Assaí (2.47×), and Chocolate (1.59×) over the country average.

Where do Milk fans live in Brazil?

Milk fans in Brazil are most concentrated in São Paulo (reach 2,407,461), Minas Gerais (reach 1,473,865), and Rio de Janeiro (reach 871,822). These three regions account for the largest share of the active audience.

What other brands do Milk fans also like?

Beyond Milk itself, the audience over-indexes on Assaí (2.47×), Chocolate (1.59×), Coffee (1.62×), and Water (1.73×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.