Rascasse Audience Intelligence

Nutrient Audience in Brazil

A data profile of the people who buy, follow and care about Nutrient in Brazil — modelled from more than twelve digital signal sources. Nutrient has an estimated audience of 10,584,053 people in Brazil.

#330among Topic in Brazil#40in Food & Beverages

The average Nutrient fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Pernambuco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nutrient profile in Brazil.

Audience size
10.6M
in Brazil
Gender
72.3%♀
27.7% male
Age
43.7
average years
Country rank
#506
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nutrient fans

72.3% are female, 27.7% are male, average age 43.7.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Nutrient audience in Brazil
MetricValue
Female72.3%
Male27.7%
Average age43.7
Estimated audience size10,584,053
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Nutrient audience in Brazil
Age bracketShare%
16-198%
20-2918%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Nutrient audience comes from Brazil.

Worldwide audience distribution share by country for Nutrient
CountryShare
United States24.9%
India5.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nutrient audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Nutrient fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraíba~500K2.29×
02Pernambuco~1M2.08×
03Paraná~1M1.49×
04Rio de Janeiro~1M1.09×
05Roraima~30K1.09×
06Amapá~40K1.06×
07Acre~40K1.03×
08Rio Grande do Norte~200K1.00×
09Federal District~200K0.99×
10Tocantins~70K0.98×
11Rondônia~90K0.97×
12Alagoas~100K0.96×
13Sergipe~100K0.96×
14Mato Grosso do Sul~100K0.95×
15Piauí~100K0.95×
16Amazonas~200K0.92×
17Maranhão~200K0.91×
18Espírito Santo~200K0.91×
19Mato Grosso~200K0.91×
20Pará~300K0.88×
21Ceará~400K0.87×
22Goiás~400K0.87×
23Santa Catarina~400K0.85×
24Rio Grande do Sul~500K0.83×
25Bahia~600K0.82×
26Minas Gerais~900K0.80×
27São Paulo~2M0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Nutrient audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Nutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →