Nutrient Audience in Brazil
Nutrient has an estimated audience of 10,584,053 people in Brazil. 72.3% are female, 27.7% are male, average age 43.7. Top regions: São Paulo, Pernambuco, Rio de Janeiro.
The average Nutrient fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Rio de Janeiro. Demographically, the Nutrient audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Nutrient fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 43.7 |
| Estimated audience size | 10,584,053 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,635,971 | 0.59× |
| Pernambuco | 1,249,632 | 2.58× |
| Rio de Janeiro | 1,114,346 | 1.12× |
| Paraná | 1,071,582 | 1.66× |
| Minas Gerais | 761,754 | 0.7× |
| Paraíba | 707,952 | 3.32× |
| Bahia | 421,905 | 0.6× |
| Rio Grande do Sul | 414,211 | 0.66× |
| Santa Catarina | 329,597 | 0.68× |
| Ceará | 318,041 | 0.69× |
| Goiás | 269,462 | 0.67× |
| Pará | 179,555 | 0.52× |
| Rio Grande do Norte | 175,039 | 0.99× |
| Federal District | 170,462 | 0.97× |
| Maranhão | 143,260 | 0.54× |
| Espírito Santo | 142,750 | 0.65× |
| Alagoas | 118,214 | 0.77× |
| Mato Grosso | 111,896 | 0.56× |
| Mato Grosso do Sul | 108,099 | 0.7× |
| Piauí | 88,914 | 0.6× |
| Amazonas | 83,356 | 0.45× |
| Sergipe | 64,054 | 0.58× |
| Rondônia | 62,625 | 0.71× |
| Amapá | 59,606 | 1.59× |
| Tocantins | 59,568 | 0.85× |
| Roraima | 57,416 | 1.92× |
| Acre | 48,870 | 1.33× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.29 |
| Creativity | OPEN | 1.28 |
| Price Sensitivity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| India | 5.5% |
| United Kingdom | 5.2% |
See Nutrient audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Nutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.