A data profile of the people who buy, follow and care about Cereal in Brazil — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 5,542,575 people in Brazil.
Cereal has an estimated audience of 5,542,575 people in Brazil. 63.5% are female, 36.5% are male, average age 44.4. Top brand affinities: MSN, Tim Maia, Milk, Dough, Localiza.
Top brand affinities include MSN, Tim Maia, Milk, with strongest over-indexing on MSN (2.1× the country average).
Demographically, the Cereal audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Cereal fan in Brazil is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Cereal profile in Brazil.
63.5% are female, 36.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.4 |
| Estimated audience size | 5,542,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Cereal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
The strongest cross-interests of the Cereal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Maia | Music & Radio | 4.97× | ||
| 02 | Dough | Food & Beverages | 3.21× | ||
| 03 | Duvet | Home & Garden | 2.37× | ||
| 04 | Milk | Food & Beverages | 2.19× | ||
| 05 | Spanish language | Politics & Society | 2.13× | ||
| 06 | Bossa nova | Music & Radio | 2.12× | ||
| 07 | MSN | News | 2.10× | ||
| 08 | Grilling | Food & Beverages | 1.92× | ||
| 09 | Island | Travel & Leisure | 1.91× | ||
| 10 | Churrascaria | Food & Beverages | 1.88× | ||
| 11 | Lodging | Travel & Leisure | 1.87× | ||
| 12 | Petrobras | Cars & Mobility | 1.85× | ||
| 13 | Happy hour | Food & Beverages | 1.74× | ||
| 14 | Localiza | Cars & Mobility | 1.71× | ||
| 15 | Zoom! | Business & Career | 1.71× | ||
| 16 | Microwave oven | Home & Garden | 1.67× | ||
| 17 | Dafiti | Fashion & Accessoires | 1.58× | ||
| 18 | Organic farming | Food & Beverages | 1.52× | ||
| 19 | Coritiba Foot Ball Club | Sports | 1.51× | ||
| 20 | Baking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Individualism | JOY | 1.32× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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