A data profile of the people who buy, follow and care about Cereal in France — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 2,578,940 people in France.
Cereal has an estimated audience of 2,578,940 people in France. 58.4% are female, 41.6% are male, average age 43.4. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (237.36× the country average).
Demographically, the Cereal audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Cereal fan in France is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Cereal profile in France.
58.4% are female, 41.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 2,578,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cereal audience comes from France.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
The strongest cross-interests of the Cereal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 237.36× | ||
| 02 | Selfridges | Shopping | 222.05× | ||
| 03 | Christmas Gift | Kids & Family | 39.41× | ||
| 04 | Christmas tree | Kids & Family | 24.52× | ||
| 05 | Kitchen garden | Home & Garden | 21.93× | ||
| 06 | Breast Cancer awareness | Health | 17.44× | ||
| 07 | Zoom lens | Technology & Electronics | 15.06× | ||
| 08 | Hormone | Health | 13.91× | ||
| 09 | Broadcasting of sports events | Movies & TV | 13.68× | ||
| 10 | Dentistry | Business & Career | 13.61× | ||
| 11 | Girl power | Politics & Society | 13.16× | ||
| 12 | New Testament | Politics & Society | 8.40× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.31× | ||
| 14 | Burnout (psychology) | Health | 7.90× | ||
| 15 | Psoriasis Awareness | Health | 7.90× | ||
| 16 | Sustainable products | Politics & Society | 7.47× | ||
| 17 | Improvisation | Music & Radio | 6.41× | ||
| 18 | Gluten | Health | 6.11× | ||
| 19 | Permanent residency | Business & Career | 4.18× | ||
| 20 | Real property | Home & Garden | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.95× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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