A data profile of the people who buy, follow and care about Cereal in Spain — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 2,941,491 people in Spain.
Cereal has an estimated audience of 2,941,491 people in Spain. 62.7% are female, 37.3% are male, average age 46.8. Top brand affinities: WhatsApp, Iberia (airline), Refrigerator, Aldi, Gluten.
Top brand affinities include WhatsApp, Iberia (airline), Refrigerator, with strongest over-indexing on WhatsApp (2.44× the country average).
Demographically, the Cereal audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Cereal fan in Spain is more female, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Cereal profile in Spain.
62.7% are female, 37.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.8 |
| Estimated audience size | 2,941,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Cereal audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
The strongest cross-interests of the Cereal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gluten | Health | 5.38× | ||
| 02 | Satire | Literature | 4.69× | ||
| 03 | Refrigerator | Home & Garden | 3.79× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.51× | ||
| 05 | Rice | Food & Beverages | 3.29× | ||
| 06 | Volunteering | Politics & Society | 3.05× | ||
| 07 | Aldi | Shopping | 2.45× | ||
| 08 | Internet & Social Media | 2.44× | |||
| 09 | Mango | Shopping | 2.30× | ||
| 10 | Distilled beverage | Food & Beverages | 2.29× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.20× | ||
| 12 | Travel website | Travel & Leisure | 2.14× | ||
| 13 | Real property | Home & Garden | 2.14× | ||
| 14 | Julio Iglesias | Music & Radio | 2.12× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 16 | Innovation | Business & Career | 2.06× | ||
| 17 | MSN | News | 2.05× | ||
| 18 | IBEX 35 | Business & Career | 1.93× | ||
| 19 | Caixabank | Business & Career | 1.77× | ||
| 20 | Take-out | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.