Rascasse Audience Intelligence

Dough Audience in Brazil

A data profile of the people who buy, follow and care about Dough in Brazil — modelled from more than twelve digital signal sources. Dough has an estimated audience of 3,798,639 people in Brazil.

#11among Sweet in Brazil#1185among Topic in Brazil#140in Food & Beverages

The average Dough fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Flatbread, Flour, Mediterranean cuisine, with strongest over-indexing on Flatbread (8.25× the country average).

Demographically, the Dough audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Dough fan in Brazil is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Flatbread.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dough profile in Brazil.

Audience size
3.8M
in Brazil
Gender
69.9%♀
30.1% male
Age
43.0
average years
Country rank
#1799
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dough fans

69.9% are female, 30.1% are male, average age 43.0.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Dough audience in Brazil
MetricValue
Female69.9%
Male30.1%
Average age43.0
Estimated audience size3,798,639
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Dough audience in Brazil
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Dough audience comes from Brazil.

Worldwide audience distribution share by country for Dough
CountryShare
United States26.4%
Italy9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dough audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Dough fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~1M1.19×
02Paraná~300K1.16×
03Rio Grande do Sul~300K1.13×
04Pernambuco~200K1.11×
05Rio Grande do Norte~70K1.07×
06Santa Catarina~200K1.06×
07Paraíba~80K1.04×
08Federal District~70K1.04×
09Ceará~200K1.03×
10Sergipe~40K1.03×
11Acre~10K1.02×
12Rondônia~30K1.01×
13Rio de Janeiro~400K1.00×
14Amazonas~70K1.00×
15Amapá~10K1.00×
16Roraima~10K1.00×
17Mato Grosso do Sul~50K0.99×
18Minas Gerais~400K0.98×
19Alagoas~50K0.98×
20Espírito Santo~80K0.96×
21Piauí~50K0.95×
22Tocantins~20K0.95×
23Bahia~200K0.94×
24Maranhão~90K0.94×
25Mato Grosso~70K0.92×
26Goiás~100K0.90×
27Pará~100K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dough audience
#·InterestCategoryAffinity×
01Global cuisineFood & Beverages8.61×
02ContinenteShopping8.54×
03FlatbreadFood & Beverages8.25×
04SourdoughFood & Beverages7.94×
05Plano, TexasTravel & Leisure6.43×
06SadiaFood & Beverages6.14×
07Mediterranean cuisineFood & Beverages5.88×
08FlourFood & Beverages5.30×
09Dish (food)Food & Beverages3.87×
10CerealFood & Beverages3.21×
11CheeseFood & Beverages2.79×
12Ancient historyPolitics & Society2.64×
13PizzaFood & Beverages2.41×
14WaterFood & Beverages1.93×
15NutrientFood & Beverages1.89×
16Italian cuisineFood & Beverages1.87×
17HypermarketShopping1.67×
18CarrefourShopping1.64×
19Fast foodFood & Beverages1.55×
20Regions of BrazilTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dough audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.32×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dough audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
IndividualismJOY0.99×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dough have in Brazil?

Dough has an estimated audience of 3,798,639 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Dough fans?

69.9% of Dough fans are female, 30.1% are male, with an average age of 43.0 years.

03

Which brands do Dough fans like most?

Dough fans show strongest brand affinity for Flatbread (8.25×), Flour (5.3×), and Mediterranean cuisine (5.88×) over the country average.

04

Where do Dough fans live in Brazil?

Dough fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dough fans also like?

Beyond Dough itself, the audience over-indexes on Flour (5.3×), Mediterranean cuisine (5.88×), Pizza (2.41×), and Sourdough (7.94×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Brazil

See Dough audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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